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Jun 19

How to Stand Out by Leveraging Local SEO Services

Consumers are turning to the internet first to find businesses in their area, especially when they’re on the go. Ensuring your clients appear in the local search results (SERPs) and maps is paramount to delivering great service. Aside from having a killer website and content, one of the best ways to rank well in the search results is to distribute business information, primarily the business’s name, address and phone number (NAP). Local SEO services increase your client’s visibility in local search results and maps, making them more likely to be found by prospective customers in looking for their products and services.

Search engines crawl the internet for this type of business information and use it as a factor in determining a business’s website ranking as well as its third party SERP real-estate, such as its social media and directory pages.

You could build the best-looking website with the wittiest, most informative blog in the world and still be unable to drive any traffic to it without ranking in the search results. Local SEO services are a simple, effective solution you can add to your marketing repertoire to ensure you’re generating results.

Automating the Process

You could spend countless hours creating profiles and listings on all of the major publishers, like Google and the Yellow Pages, but that takes up precious resources that could be better directed elsewhere, such as doing onsite SEO. Worse yet, should one of your clients change a piece of their business’s information, such as their phone number or address, you’d have to redo the entire process.

There are service providers that make this task much less laborious by automatically distributing business information to multiple publishers. This also greatly reduces the element of human error (try filling out the same form hundreds of times and see how many mistakes you make). Having incorrect, or even inconsistent, information across publishers can drop your client’s rankings.

Where Some Service Providers Fall Short

Some services, such as Yext, will publish your clients’ information in dozens and hundreds of directories. Obviously, putting your clients’ business information on some directories is better than none; however, the more the better. You shouldn’t settle for a few hundred directories when you could have a reach of thousands, as with LocalForce.

Taking the Next Step

If you want to offer your clients local SEO without having to do the legwork, GaleForce is the partner for you. Our local SEO services get your clients’ business information onto over 2000 publishers and can be completely white labeled to maintain your brand integrity. To learn more, fill out our contact form or call 866.323.8499.

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