Local search management is a marketing tactic that improves your client’s position in the search engine results pages (SERPs) and is a vital component of search engine optimization (SEO). The goal of local search management is to get your client listed as high on the SERPs and in as many places as possible. Submitting your client’s information to business listing websites also creates new pages that are often displayed in the SERPs. By taking up as much SERP real estate as you can, you improve their chances of being found by prospective customers. Getting more visitors to their website translates into more phone calls, emails, form fills and ultimately sales.
How to Get Your Client’s Information Out There
One of the most straightforward ways to improve a business’s performance in the SERPs is by distributing business information to search engines, directories, review sites and other various information publishers. Search engines like Google use this type of information to determine a business’s ranking in the SERPs. The more places a business has its information listed, the higher it is ranked. If a business doesn’t have its information widely distributed or if it is inconsistent, search engines will rank it lower.
Normally, getting your client listed in as many places as possible entails claiming, verifying, and completing their profile on dozens or even hundreds of websites. Not only is this extremely time consuming, but it is also prone to human error. Even worse, if your client’s information changes, such as their phone number or hours of operation, you have to edit all of their listings again.
The Automated Alternative
Rather than manually submitting your client’s information, and continuously ensuring its accuracy, it’s possible to automatically distribute it to thousands of data publishers. This greatly reduces costs and increases both the speed and accuracy or your business listing updates. GaleForce Digital Technologies has developed LocalForce, a completely white label solution enabling you to efficiently manage your client’s business listings. It comes in an intuitive, easy-to-use dashboard with in-depth reporting that shows how your client is becoming more visible over time. Get a free demo today by filling out our contact form or calling (866) 233-8499.