Is Your Automated Marketing Software Keeping Up With The Times?

Automated marketing software has become a staple in the digital space. Marketing departments across a wide range of industries automate tasks such as emails, social media posts and other digital marketing activities. However, marketing evolves at a rate that can be difficult to keep up with. Automation must advance in tandem with the changing needs of consumers, the marketing landscape, and the development of technology. There may be additional areas of your clients’ marketing efforts that can be automated. Read on to learn about several services that the most advanced automated marketing software can perform for your clients.

Automated Paid Search Advertising

Strong pay-per-click (PPC) campaigns offer your clients a dependable way to reach the top of the search engine results page. However, pay-per-click, as well as SEO, requires investing manpower into keyword research, creating keyword segments that will increase quality score, bid management, and crafting persuasive ad copy. Automating these mundane tasks will add a new level of efficiency to your clients’ paid search campaign and help you to better allocate your time toward improving their effectiveness.

Reputation Management

Monitoring what your clients’ customers are saying about their business is extremely important when it comes to effectively managing their online reputation. Search engines will capitalize on positive customer reviews by boosting the company’s page rank on the results page. For this reason, maximizing the value of positive reviews and minimizing the effects of negative reviews can drastically improve your clients’ reputation. Fortunately, automated marketing software can be utilized to funnel reviews, sending the best ones to third-party websites and fully automating the customer survey process. The most cutting-edge software will be completely customizable so that you can tailor it to best fit your clients’ needs.

Local Search Management

Discoverability on online directories and map listings is key to improving your clients’ ranking within organic results. For this reason, the contact information of your clients’ business, including their NAP (name, address and phone number), must be accessible through as many respectable sources as possible. Furthermore, the listings must be consistently updated with accurate information in order to continue to perform well. The most intelligent automated marketing software will be able to automatically distribute a local business’s information to thousands of publishers on a regular basis. This kind of automation will have a significant impact on your clients’ organic rankings and drive local sales.

Partner with GaleForce Digital for Top Automated Marketing Software

Galeforce Digital provides rebrandable automated marketing software that will help your clients grow their bottom line and increase their service potential. Our white-labeled solutions include an automated paid search platform, review generation and reputation management tool, local search optimization program and even a media planning and buying software. These automated solutions are a great asset to your marketing arsenal and will put your clients in the best position for success. Make sure your automated marketing software is keeping up with the times by visiting our website to learn more, or contact us today by calling 866.233.8499.