In an ever-changing business environment, staying competitive is key. In this space, we’ll delve into forward-thinking tactics, impart wisdom from industry experts, and offer actionable guidance on how to harness the power of high impact marketing to propel your business forward.
Why the Right SEO Reseller is Important to Your Agency With the digital market continuing to expand, it can be difficult for your agency to make sure your current clients get found online while trying to expand your business. Partnering with an SEO reseller can give your existing clients the service they need for a
Get Ahead of the Competition with Online Reputation Management It only takes a few key strokes and the pass of a button for someone to damage your clients’ online reputation. Small business owners know the power of online reviews all too well, and understand consumer perception can make or break their success. Yelp, Google, Glassdoor,
Which Media Buying Tools Do I Need for My Agency? The kind of media buying tools your advertising agency needs for media planning largely depends on what kind of clients your agency serves. Some agencies specialize in branding and awareness; other firms have found their niche in direct response. Further, some agencies place national campaigns
Ad Management Software to Suit All of Your Needs If you’re an ad agency, you likely have campaigns running for multiple clients across an array of different platforms. Each of these platforms offer different features and attributes that need to be effectively managed in order to maximize your client’s ROI. To maximize your agency’s advertising
The use of exact match keywords is a staple of any successful AdWords campaign. Exact match keywords allow you to have the most control over who may see your client’s ads. Google AdWords will show your client’s ad when someone searches for the exact match, or a close variation, of the keyword. Here are some
Search engine optimization (SEO) is a valuable and cost-efficient marketing tactic for almost any business. However, not every business has the expertise, resources and time to manage their SEO campaigns in house. Additionally, trying to run an SEO campaign without the proper knowledge and experience can negatively impact your business and brand reputation. For many
Consumers are turning to the internet first to find businesses in their area, especially when they’re on the go. Ensuring your clients appear in the local search results (SERPs) and maps is paramount to delivering great service. Aside from having a killer website and content, one of the best ways to rank well in the
With consumers becoming more reliant on customer reviews during purchase decisions, it is essential for virtually all businesses to invest in online reputation management services. Your client’s public image needs constant attention both offline and online. Anyone can post and share negative, or even false, content about a brand, which can spread like wildfire and
Using a Media Planner Tool To Help Build Your Media Strategy If your agency juggles clients with complex media buying needs, a media planner tool can be indispensable. Some clients may prefer to run advertising on only one medium, but for many clients a mix of several media is the ideal way to penetrate the
The Right Ad Agency Software Works for Both You and Your Clients As an advertising agency, you’re used to wearing multiple hats in order to achieve the best results for your clients. You want to do everything in your power to provide solutions for your clients, whether digitally or traditionally, that allow them to grow
With the ever-rising reliance upon things like Google Maps and click-to-call, directory listings are perhaps the most important component in providing your clients a comprehensive offsite SEO strategy. Search engines like Google scan the internet for business information to decide how to rank a business’s website. If the business’s information is absent, or even just
For your Google AdWords campaign to effectively gain conversions it must be continually monitored, tested and optimized. Implementing just a few small changes to your AdWords campaign can have a big impact and boost your campaign results. Here are some key areas you should be focusing your efforts on to fully optimize your AdWords campaign.
Don’t Settle for Spreadsheets Every business has to make the decision whether or not to invest in the capital equipment needed to run the business. While it may not take the form of a backhoe or a fleet vehicle, ad agencies do have their own type of capital equipment. One is a technology asset in
The Features Needed By Today’s Agencies Using the most common media planning software still on the market today is like traveling back in time with Marty McFly. If it isn’t one network-based software with all the sex appeal of a DOS prompt, then it’s probably another 30 year old program that only recently transcended the astral
Whether you’re an SEO veteran or just looking to enter the industry, you may not be equipped to handle the amount of work needed to deliver quality search marketing, at least not with in-house labor alone. Organizations that don’t have the experience, know-how or manpower required to successfully sell and implement SEO services frequently outsource
Business today is deeply affected by the power of opinion—bloggers, the ability to post comments, and Yelp have made it unlikely that someone will try a new business without consulting someone else’s opinion first. The consumer trusts the review of another consumer infinitely more than they will ever trust advertising. The Internet is a
It’s common sense—the more accessible you make your business the more likely you are to get business. But how you do that has changed dramatically in the last few years. The world of marketing and business has been transformed by smartphones and mobile devices. Chances are that if you’re a local business people are finding
A wise man once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” That wise man was Warren Buffet. No truer words may have ever been spoken when it comes to managing your brand’s reputation—well at least before the dawn