Pay-per-click marketing campaigns become effective only when they start to generate measurable conversions for your clients. There are several factors that can contribute to a poor pay-per-click conversion rate. It... read more →
Any good business professional knows that by failing to prepare, you are preparing to fail. The media planning process is a key discipline when it comes to developing the most... read more →
In an age of social media and outspoken consumer opinions, online shoppers use customer reviews to make important purchasing decisions. As the influence these reviews have on consumer sentiment continues... read more →
An SEO Reseller Plan is Beneficial to Your Business Search engine optimization (SEO) is crucial for any business to be found online, and having an online presence is one of... read more →
Providing fully comprehensive onsite local SEO services can be time consuming for you and too expensive for your clients. A great deal of attention is required to fix technical issues... read more →
Is your agency still using Excel spreadsheets to create and manage media planning? You should consider migrating to media buying software that eliminates excess work involved in building spreadsheets and... read more →
What Your Agency Should Look for in Advertising Software The day-to-day routine of your ad agency is most likely filled with many different tasks and responsibilities that are high priority... read more →
Local search management is a marketing tactic that improves your client’s position in the search engine results pages (SERPs) and is a vital component of search engine optimization (SEO). The... read more →
Agencies often find themselves drowning in menial, labor-intensive tasks because they are stuck using outdated media planning and buying practices like email chains, extensive spreadsheets and PDFs. The never-ending juggling... read more →