mediaforce

Does Your Excel Media Planning Need a 21st Century Makeover?

While Excel is a versatile program that can be utilized for many tasks, it may no longer be the best fit for media planning. This an important stage of your clients’ advertising strategy, as it lays the foundation for their media campaigns. Employing software that is specifically designed for developing media plans is the most …

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Media Buying Tools

Which Media Buying Tools Do I Need for My Agency? The kind of media buying tools your advertising agency needs for media planning largely depends on what kind of clients your agency serves. Some agencies specialize in branding and awareness; other firms have found their niche in direct response. Further, some agencies place national campaigns …

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