fbpx

Archive

How to Offer Better PPC Advertising Than Your Competitors

To help potential clients drive a stream of high quality traffic to their website, it is important to deploy an effective pay-per-click (PPC) campaign. You will be competing with other agencies to offer the best advertising option. In order to overcome the competition, your PPC advertising will have to be cutting-edge and provide value that

Read More »

Tips on Improving Conversion Rates for Pay-Per-Click Marketing

Pay-per-click marketing campaigns become effective only when they start to generate measurable conversions for your clients. There are several factors that can contribute to a poor pay-per-click conversion rate. It is imperative to know how to improve them so that your client achieves their ideal conversion benchmarks. Read on to learn about a few tips

Read More »

Six Pay-Per-Click Advertising Best Practices for Marketers

Pay-per-click (PPC) advertising is one of the fastest ways to draw prospective customers to your website. When properly managed, pay-per-click advertising can also be the most cost-effective avenue for growing your business. However, many pay-per-click newcomers run into road blocks and end up with costly mistakes. To put your clients’ pay-per-click campaigns on the right

Read More »

Leveraging Paid Search Ads for the Greatest Return

Since your clients are paying for each click, your paid search campaigns need to be utilizing the best methods to increase click-through and conversion rates. To maximize your results and keep clients happy, your paid search campaigns need to be at the top of search results. There are many tips and hacks you can integrate

Read More »

Best Ways to Optimize Your Google AdWords Campaign

For your Google AdWords campaign to effectively gain conversions it must be continually monitored, tested and optimized. Implementing just a few small changes to your AdWords campaign can have a big impact and boost your campaign results. Here are some key areas you should be focusing your efforts on to fully optimize your AdWords campaign.

Read More »