Media buying software has become a very helpful tool for companies that advertise on different media channels, allowing buyers and businesses to optimize efforts, save time, and stay organized. However, with the plethora of options available, selecting the right media buying software that works for you and your team is crucial. To make an informed decision on what is best for your business, here are some things you should want to see when shopping for your potential media buying software.
Cross-Channel Integration
Almost, if not all, businesses have a presence on at least two communication mediums, so maintaining a consistent message on all channels you use is important. A good media buying software will allow you to compare different channels such as TV, radio, social, etc. in one dashboard. This versatility ensures you can plan your media strategy across several channels at once, reach your audience, and maximize your campaign’s impact.
Integration and Compatibility
Your media buying software should be able to integrate with your existing tools – such as customer relationship management or marketing automation – if it doesn’t already have them built in. Compatibility of your tools enhances workflow efficiency and data sharing, making your processes easier and more organized.
Data and Analytics
Analytics and insights are key in any and all tools you use. Any software you have should possess the ability to track and analyze the performance of your campaigns. For media, seek out a software that provides comprehensive analytics of key metrics like impressions and ROI, as well as some data-driven recommendations and reports for future buys including market trends, campaign results, and media ratings to ensure you get the best value.
Ai Capabilities
Ai is becoming increasingly common in all aspects of marketing and planning. When looking at different media buying software, check to see if they leverage artificial intelligence to streamline processes, optimize placements, and make data-driven decisions for the best results. These capabilities can significantly enhance the efficiency and effectiveness of your campaigns.
User-Friendly Workflow
One of the most important factors of any software you consider buying is ease of use for your employees. If you have a software that is too complicated or not flexible to industry changes, it will inhibit any productivity. Consider a software that will meet your needs and stay up to date with the current technology landscape. A responsive support team should also be considered. Should you or anyone on your team need assistance with any parts of your software, having support or easy-to understand articles is invaluable in maximizing the software and your team’s potential.
Consider GaleForceMedia
Shopping for media buying software requires a strategic approach to find what fits your team the best. By focusing on these and other aspects, businesses can make informed decisions on what will align with their needs. GaleForceMedia has these capabilities – and more – that can streamline your media buying process and drive success for your campaigns. Request a demo today to see all that GaleForceMedia has to offer, and see if it is right for you.
