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The Importance of Social Media Management in Growing Your Online Footprint

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What Is Social Media Management and How is it Used by Businesses Today? Social media management is the practice of creating content for and overseeing engagement with social media accounts directly linked to your business. Utilizing Facebook, Instagram, Twitter, Pinterest, LinkedIn and other social media platforms creates touchpoints for your audience to interact with your …

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Media Planning and Buying with GaleForceMedia: Second to None (Part 2)

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It’s complicated. In 2020, all of it has been very complicated. With the complexities of navigating our new reality that has been interwoven with COVID-19, comes the fallout of the virus’s impact on how business is conducted. Interpersonal isn’t so much a reality today as it was just eight months ago, as remote settings have …

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What Are the Biggest Problems Faced in Buying Media?

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A lot goes into buying media: demographics, targeting, analyzing Gross Ratings Points (GRPs), impressions and so forth. Because of this, the process is often time consuming; plans can take days, weeks or months, depending on variables involved. Leaning on modern solutions can greatly alleviate your time crunch. Antiquated software is finally being replaced with 21st …

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The truth about TV Attribution that the advertising industry doesn’t want you to know.

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There is a specific buzzword floating around right now among the advertising and marketing industry.  Like Big Data and Paradigm Shifts and Hyperlocal and Gluten-Free, we think we know what these things mean, but do we really? The word of the day is Attribution.  Specifically, media-related Attribution: TV Attribution + Radio Attribution.  The act of …

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Sorting Through the Crowd for the Best Digital Marketing Software

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If you’re looking to employ the use of digital marketing software for your clients, be prepared to face a lot of options. Software that is specifically designed to manage digital marketing tasks has become a widespread solution for agencies. This being said, finding the best software for your clients may not be so easy. In …

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Why National Enterprises Need To Harness Local Business Listings

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One of the most effective online marketing techniques to offer your clients is local business listings. If your agency works with national enterprises, the need to harness them becomes even greater. Online business directories support instant search and play a major role in growing brand awareness. If your client’s enterprise operates on a national scale, …

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Tips on Navigating the Internet Marketing Software Field

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When deciding to implement internet marketing software for your clients, there is much to consider. With so many viable options, it helps to be laser-focused when deciding the best software for your clients. After all, the goal is to offer tremendous value while helping them grow their business. There are several attributes of the ideal …

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Put Their Business in the Customer’s Hands with Local Directories

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Local directories play a major role in growing brand awareness while increasing your client’s visibility across the internet. Your clients should be easily accessible when consumers search for the products and services they offer. Updating their business information on local directories will ensure that they’re found in local search results, which should increase traffic to …

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