Video Production and Social Media: The Perfect Combination for Engaging Audiences In 2023, video content is king. From YouTube to TikTok, social media platforms are inundated with videos of all types. With the use of smartphones and easy-to-use video editing software, it’s never been easier for businesses to create and share video content on social
Dominate the Competition Marketing in the political space can become heated very quickly, but a consistent and well-planned strategy, prior to election time, can help tremendously with marketing to voters. There are many strategies that marketers use to get politicians in front of voters. Some are historically successful and some are newer strategies where the
Conquer the Competition Your legal competitors are advertising online. In an increasingly digital era, the professional service industry is shifting to online capabilities – law firms included. Many practices have even elected to offer virtual attorney services. To stay ahead of the competition, it’s vital to make sure your marketing messages are delivered and noticed
Marketing in the automotive industry has become progressively digital each day, and it’s not going away. With car sales migrating to the internet, car dealerships depend on solid lead generation tactics to generate revenue. Digital marketing strategies tailored for dealerships can provide reliable leads in an efficient way. Effective Digital Marketing Channels Social Media Advertising
What Is Social Media Management and How is it Used by Businesses Today? Social media management is the practice of creating content for and overseeing engagement with social media accounts directly linked to your business. Utilizing Facebook, Instagram, Twitter, Pinterest, LinkedIn and other social media platforms creates touchpoints for your audience to interact with your
It’s complicated. In 2020, all of it has been very complicated. With the complexities of navigating our new reality that has been interwoven with COVID-19, comes the fallout of the virus’s impact on how business is conducted. Interpersonal isn’t so much a reality today as it was just eight months ago, as remote settings have
I have been buying media for much longer than I would like to admit. And after 40 years, I am pretty sure that I have used or tried out every media planning and buying product out there. We even created our own once, thanks to a coworker that could work wonders with Excel. That was
A lot goes into buying media: demographics, targeting, analyzing Gross Ratings Points (GRPs), impressions and so forth. Because of this, the process is often time consuming; plans can take days, weeks or months, depending on variables involved. Leaning on modern solutions can greatly alleviate your time crunch. Antiquated software is finally being replaced with 21st
There is a specific buzzword floating around right now among the advertising and marketing industry. Like Big Data and Paradigm Shifts and Hyperlocal and Gluten-Free, we think we know what these things mean, but do we really? The word of the day is Attribution. Specifically, media-related Attribution: TV Attribution + Radio Attribution. The act of
If you’re looking to employ the use of digital marketing software for your clients, be prepared to face a lot of options. Software that is specifically designed to manage digital marketing tasks has become a widespread solution for agencies. This being said, finding the best software for your clients may not be so easy. In
One of the most effective online marketing techniques to offer your clients is local business listings. If your agency works with national enterprises, the need to harness them becomes even greater. Online business directories support instant search and play a major role in growing brand awareness. If your client’s enterprise operates on a national scale,
Choosing to use a free media plan template can save you a bit of time when planning your clients’ media buys. It will help you organize your numbers and give the planning process some structure. However, these free templates can only go so far. Sometimes it’s in the best interest of the client to opt
When deciding to implement internet marketing software for your clients, there is much to consider. With so many viable options, it helps to be laser-focused when deciding the best software for your clients. After all, the goal is to offer tremendous value while helping them grow their business. There are several attributes of the ideal
Local directories play a major role in growing brand awareness while increasing your client’s visibility across the internet. Your clients should be easily accessible when consumers search for the products and services they offer. Updating their business information on local directories will ensure that they’re found in local search results, which should increase traffic to
Pay-per-click advertising (PPC) is an opportunity to earn a lot of revenue at a relatively low cost. Effective PPC campaigns can produce great ROI for your clients as long as they’re generating qualified leads. It’s important to optimize these campaigns on a consistent basis by using tightly themed ad groups, testing ad copy and deploying
A search engine optimization (SEO) reseller program can provide value to your clients while creating a new revenue stream for your business. By offering SEO through a reseller, you are able to establish residual income from different marketing tactics that fall under SEO. This will deliver turnkey solutions to your clients that require little management
Each year brings an influx of changes that SEO companies have to keep up with to stay competitive. From new forms of content creation to adjustments to Google’s search engine algorithms, you should be responsive to search engine optimization trends that could significantly impact your client’s traffic and revenue this year and beyond. Search engines
While Excel is a versatile program that can be utilized for many tasks, it may no longer be the best fit for media planning. Given the challenges of buying media today, there are software solutions to streamline media planning and buying to increase productivity moving forward. This an important stage of your clients’ advertising strategy, as it
Having a reputation management strategy is essential for any business, especially your clients’ small businesses. If a company lacks a positive reputation, it’s easy for potential shoppers to look to another company who has earned their customers’ trust. Reputation management services can have a significant impact on your clients’ small business in the long run.
To help potential clients drive a stream of high quality traffic to their website, it is important to deploy an effective pay-per-click (PPC) campaign. You will be competing with other agencies to offer the best advertising option. In order to overcome the competition, your PPC advertising will have to be cutting-edge and provide value that
A good search engine optimization (SEO) plan is critical for your client’s business to be found online, and having an online presence is a significant factor when trying to grow a company and cultivate brand awareness. However, properly managing the SEO for all of your clients takes time and resources. Utilizing an SEO reseller plan
Handling the day-to-day of your client’s SEO can be a demanding task for any agency, especially if yours has a large number of clients. Since SEO is a long-term process that requires consistency, sometimes it makes sense to bring in a team of outside experts to handle the job. While there is always the need
Online reviews have become a staple of the consumer buying process as potential customers refer to them during their online shopping experience. It is important to properly manage your clients’ online reputation because search engines rank websites higher based in part on positive customer reviews. Due to the damaging effect of negative reviews, however, some
The media plan is where it all begins. This important stage of your advertising agenda is where you begin building a strong foundation for the execution of your clients’ media campaigns. Given the challenges of buying media today, there are software solutions to streamline media planning and buying to increase productivity moving forward. Your agency likely has
Automated marketing software has become a staple in the digital space. Marketing departments across a wide range of industries automate tasks such as emails, social media posts and other digital marketing activities. However, marketing evolves at a rate that can be difficult to keep up with. Automation must advance in tandem with the changing needs
Regardless of industry, your clients are competing for high rankings on search engine results pages, and being featured on trusted directory listings will give them a significant advantage. However, the information included in the listings must be kept up to date and managed on a consistent basis. Since local SEO should always be a priority
Pay-per-click marketing campaigns become effective only when they start to generate measurable conversions for your clients. There are several factors that can contribute to a poor pay-per-click conversion rate. It is imperative to know how to improve them so that your client achieves their ideal conversion benchmarks. Read on to learn about a few tips
Any good business professional knows that by failing to prepare, you are preparing to fail. The media planning process is a key discipline when it comes to developing the most successful and cost effective media mix for your clients. There are several tools that you can utilize to arm your agency with the capabilities and
In an age of social media and outspoken consumer opinions, online shoppers use customer reviews to make important purchasing decisions. As the influence these reviews have on consumer sentiment continues to increase, the necessity will be even greater for businesses to manage their online reputation. Deploying online review generation is an effective way to build
An SEO Reseller Plan is Beneficial to Your Business Search engine optimization (SEO) is crucial for any business to be found online, and having an online presence is one of the most important factors when trying to grow a business and increase brand awareness. However, not every business or marketing agency has the time, resources
Providing fully comprehensive onsite local SEO services can be time consuming for you and too expensive for your clients. A great deal of attention is required to fix technical issues with your client’s website, and there is no “one-size-fits-all” solution. Frequently, a project can end up requiring more hours than you anticipated, turning it into
Is your agency still using Excel spreadsheets to create and manage media planning? You should consider migrating to media buying software that eliminates excess work involved in building spreadsheets and the potential for a bad formula to result in an unpleasant and costly surprise. Modern media planning software enables agencies to streamline practices and for