I have been buying media for much longer than I would like to admit. And after 40 years, I am pretty sure that I have used or tried out every... read more →
A lot goes into buying media: demographics, targeting, analyzing Gross Ratings Points (GRPs), impressions and so forth. Because of this, the process is often time consuming; plans can take days,... read more →
There is a specific buzzword floating around right now among the advertising and marketing industry. Like Big Data and Paradigm Shifts and... read more →
If you’re looking to employ the use of digital marketing software for your clients, be prepared to face a lot of options. Software that is specifically designed to manage digital... read more →
One of the most effective online marketing techniques to offer your clients is local business listings. If your agency works with national enterprises, the need to harness them becomes even... read more →
Choosing to use a free media plan template can save you a bit of time when planning your clients’ media buys. It will help you organize your numbers and give... read more →
When deciding to implement internet marketing software for your clients, there is much to consider. With so many viable options, it helps to be laser-focused when deciding the best software... read more →
Local directories play a major role in growing brand awareness while increasing your client’s visibility across the internet. Your clients should be easily accessible when consumers search for the products... read more →
Pay-per-click advertising (PPC) is an opportunity to earn a lot of revenue at a relatively low cost. Effective PPC campaigns can produce great ROI for your clients as long as... read more →