We have just updated the Gale Force website with new accessibility tools. This enables visually impaired viewers several ways to adapt how our website is displayed to make reading the... read more →
What Is Social Media Management and How is it Used by Businesses Today? Social media management is the practice of creating content for and overseeing engagement with social media accounts... read more →
It’s complicated. In 2020, all of it has been very complicated. With the complexities of navigating our new reality that has been interwoven with COVID-19, comes the fallout of the... read more →
I have been buying media for much longer than I would like to admit. And after 40 years, I am pretty sure that I have used or tried out every... read more →
A lot goes into buying media: demographics, targeting, analyzing Gross Ratings Points (GRPs), impressions and so forth. Because of this, the process is often time consuming; plans can take days,... read more →
There is a specific buzzword floating around right now among the advertising and marketing industry. Like Big Data and Paradigm Shifts and... read more →
If you’re looking to employ the use of digital marketing software for your clients, be prepared to face a lot of options. Software that is specifically designed to manage digital... read more →
One of the most effective online marketing techniques to offer your clients is local business listings. If your agency works with national enterprises, the need to harness them becomes even... read more →
Choosing to use a free media plan template can save you a bit of time when planning your clients’ media buys. It will help you organize your numbers and give... read more →