As a business, the power of the internet is the most effective tool at your disposal. But it is more than posting on social media or sending marketing emails. One of the most valuable tactics is the power of search engine optimization (SEO) and your rank within local search results. To help you better understand what SEO is, why your ranking matters, and how local search engine optimization services can grow your business, continue reading about GaleForce and our software LocalForce.
What is local SEO?
When you search for something on Google, what appears and how results are listed is caused by a strategic combination of words embedded on a business’s website that match what consumers are looking for, ultimately putting them at the top of a large list of options. The ability to appear within results from a particular search and the positioning of your business in that list is search engine optimization. There are many factors that affect how and where your business might appear in a search, including distance, relevance, prominence, and your Google Business Profile. As a business, you want to ensure customers easily find and choose you over your competitors. Luckily, you have some control over this when you effectively position yourself with the right SEO approach.
Why your rank matters
Now that you know what SEO means, you need to understand why your rank is pivotal to the growth of your business. When customers begin the buying process, they are going to conduct their own research of the marketplace. The first thing they’ll do is scour the internet and weigh their options – this is where local search engine optimization services come in. With an effective SEO strategy, you will increase your rank and visibility within your local area, resulting in more leads and more opportunities for growth. The better you optimize your business online, the higher you’ll rank; the higher you rank, the more likely you are to be chosen by the consumer.
How local search engine optimization services will assist you
With all this information, you must be wondering how you can rank higher in search results. First, you can complete your business profile on Google to fill all necessary fields, including specific categorization of your business. This alone will tell Google that you are a legitimate business and boost your ranking. Using keywords on your website and in positive reviews is another great way to raise your ranking organically. Though the easiest way is to use local search engine optimization services like LocalForce, who can do all the work for you with minimal time investment.
LocalForce by GaleForce is a trusted software designed to build you a vast online presence and maximize visibility on search engines, directory listings, and map listings – making it the best solution for your SEO needs. With LocalForce and your efforts working together, your ranking on local searches will put you closer to the top, and closer to potential customers.