When discussing brand reputation, it is important to remember that your brand is managed by your company, while your reputation is controlled by your customers. How consumers perceive you and your brand can be the difference between success and failure. Since 25% of US consumers believe reviews are important when deciding who to do business with, maintaining a positive reputation on and offline is crucial. With the thriving world of online reviews and social media, brand reputation management has never been more important.
Let’s discuss brand reputation management, the process of monitoring and influencing how the public perceives your company. This perception is formed by positive reviews from other consumers, your social media presence, customer service, and more. We’ll dive deeper into these in this blog.
People seek social proof during the research phase of their buying journey, and what could be better proof than feedback from their peers? Reviews are the most influential factor for your reputation. Using a brand reputation management tool like ReForce can help you find all opportunities to get reviews from satisfied customers. Asking for reviews while customers are still in the store or engaged in a chat can be easily forgotten. Having an extra set of eyes to ensure you secure reviews will boost your online rating and ranking. Ensuring your happy customers are on your side to aid in maintaining a stellar reputation will put you on top of search results, increase your credibility within your industry, and bring in more business.
Your brand also provides a glimpse into your internal operations, and interactions between your customers and staff also reflects your reputation. Tracking feedback from customers can ensure that your employees provide exceptional service. An improved customer experience increases the likelihood of positive reviews, building trust with prospective consumers, and boosting your SEO ranking in search results. You won’t only see positive feedback from consumers; negative feedback is just as, if not more, important to pay attention to. Negative feedback offers insight into possible areas for improvement within your pipeline that can enhance the customer experience. When these undesirable reviews appear online, a brand reputation management tool like ReForce allows you to respond with sincerity and resolve issues promptly. A company that shows it cares about its consumers will have an advantage.
Brand reputation management is a consistent routine for the maintenance of your business. Encouraging positive reviews, maintaining active and engaging social media profiles, delivering top-notch customer service, and promptly addressing any negative feedback is required for the sustenance of your business. Make it easier to manage with GaleForce. We have the tools you need to keep clients, gain new customers, and create brand advocates to propel your business to new heights, so contact us today.