Automated marketing software has become a staple in the digital space. Marketing departments across a wide range of industries automate tasks such as emails, social media posts and other digital marketing activities. However, marketing evolves at a rate that can be difficult to keep up with. Automation must advance in tandem with the changing needs
Regardless of industry, your clients are competing for high rankings on search engine results pages, and being featured on trusted directory listings will give them a significant advantage. However, the information included in the listings must be kept up to date and managed on a consistent basis. Since local SEO should always be a priority
Pay-per-click marketing campaigns become effective only when they start to generate measurable conversions for your clients. There are several factors that can contribute to a poor pay-per-click conversion rate. It is imperative to know how to improve them so that your client achieves their ideal conversion benchmarks. Read on to learn about a few tips
Any good business professional knows that by failing to prepare, you are preparing to fail. The media planning process is a key discipline when it comes to developing the most successful and cost effective media mix for your clients. There are several tools that you can utilize to arm your agency with the capabilities and
In an age of social media and outspoken consumer opinions, online shoppers use customer reviews to make important purchasing decisions. As the influence these reviews have on consumer sentiment continues to increase, the necessity will be even greater for businesses to manage their online reputation. Deploying online review generation is an effective way to build
An SEO Reseller Plan is Beneficial to Your Business Search engine optimization (SEO) is crucial for any business to be found online, and having an online presence is one of the most important factors when trying to grow a business and increase brand awareness. However, not every business or marketing agency has the time, resources
Providing fully comprehensive onsite local SEO services can be time consuming for you and too expensive for your clients. A great deal of attention is required to fix technical issues with your client’s website, and there is no “one-size-fits-all” solution. Frequently, a project can end up requiring more hours than you anticipated, turning it into
Is your agency still using Excel spreadsheets to create and manage media planning? You should consider migrating to media buying software that eliminates excess work involved in building spreadsheets and the potential for a bad formula to result in an unpleasant and costly surprise. Modern media planning software enables agencies to streamline practices and for
What Your Agency Should Look for in Advertising Software The day-to-day routine of your ad agency is most likely filled with many different tasks and responsibilities that are high priority and greatly impact the satisfaction of your clients and the success of their campaigns. This can make growing your business a challenge, especially if you
Local search management is a marketing tactic that improves your client’s position in the search engine results pages (SERPs) and is a vital component of search engine optimization (SEO). The goal of local search management is to get your client listed as high on the SERPs and in as many places as possible. Submitting your
Agencies often find themselves drowning in menial, labor-intensive tasks because they are stuck using outdated media planning and buying practices like email chains, extensive spreadsheets and PDFs. The never-ending juggling act of managing an advertising agency demands a software solution that will allow you to streamline operations and scale your agency. There are many advantages
Pay-per-click (PPC) advertising is one of the fastest ways to draw prospective customers to your website. When properly managed, pay-per-click advertising can also be the most cost-effective avenue for growing your business. However, many pay-per-click newcomers run into road blocks and end up with costly mistakes. To put your clients’ pay-per-click campaigns on the right
How the Right SEO Reseller Packages Help Agencies Succeed Choosing the right search engine optimization (SEO) approach depends on your agency and your clients; however, not all agencies have the capabilities or resources to execute successful SEO strategies in house. Taking advantage of SEO reseller packages is cost-effective and saves your agency time, which will
=Search engine marketing (SEM), also known as pay-per-click (PPC) or paid search, is one of the most popular ways to quickly increase website traffic and revenue; however, there are many potential pitfalls and follies when it comes to creating cost-efficient campaigns. Without the proper planning or optimization, search engine marketing can quickly fall prey to
There are many steps that go into executing a media buy, and a media plan outline is the go-to tool to help your agency stay organized throughout the process. It sets the stage for the entire campaign, allowing your agency the advantage of streamlining media buys and reporting data in one centralized location. No matter
The internet is a prospective customer’s first stop before making a purchase decision. Today’s digital world presents countless opportunities for customers to give feedback, submit a review or rate a business or service. So with only a few key strokes, anyone could make or break your client’s online reputation. However, taking a strategic approach to
Why Online Business Listings Are a “Must Have” for Your Client With businesses and consumers so linked to their devices, online marketing and business listings have become not only a key component but a necessity for your business to be successful in creating an instant interaction between your clients and their consumer. Business listings are
How to Find the Right Advertising Agency Software Running an advertising agency requires you and your employees to wear many hats, which is why advertising agency software is so important. The perfect software will save your agency time and money while also making your clients happy. However, knowing exactly what functionality your agency requires will
Since your clients are paying for each click, your paid search campaigns need to be utilizing the best methods to increase click-through and conversion rates. To maximize your results and keep clients happy, your paid search campaigns need to be at the top of search results. There are many tips and hacks you can integrate
Google constantly works to improve its search engine through algorithm updates. The purpose of these updates is to reward legitimate businesses while penalizing “black hat” tactics, such as duplicate content, keyword stuffing and link spamming. While this usually means a better experience for users, it often causes great difficulty for SEO agencies. Having to constantly
Why the Right SEO Reseller is Important to Your Agency With the digital market continuing to expand, it can be difficult for your agency to make sure your current clients get found online while trying to expand your business. Partnering with an SEO reseller can give your existing clients the service they need for a
Get Ahead of the Competition with Online Reputation Management It only takes a few key strokes and the pass of a button for someone to damage your clients’ online reputation. Small business owners know the power of online reviews all too well, and understand consumer perception can make or break their success. Yelp, Google, Glassdoor,
Which Media Buying Tools Do I Need for My Agency? The kind of media buying tools your advertising agency needs for media planning largely depends on what kind of clients your agency serves. Some agencies specialize in branding and awareness; other firms have found their niche in direct response. Further, some agencies place national campaigns
Ad Management Software to Suit All of Your Needs If you’re an ad agency, you likely have campaigns running for multiple clients across an array of different platforms. Each of these platforms offer different features and attributes that need to be effectively managed in order to maximize your client’s ROI. To maximize your agency’s advertising
The use of exact match keywords is a staple of any successful AdWords campaign. Exact match keywords allow you to have the most control over who may see your client’s ads. Google AdWords will show your client’s ad when someone searches for the exact match, or a close variation, of the keyword. Here are some
Search engine optimization (SEO) is a valuable and cost-efficient marketing tactic for almost any business. However, not every business has the expertise, resources and time to manage their SEO campaigns in house. Additionally, trying to run an SEO campaign without the proper knowledge and experience can negatively impact your business and brand reputation. For many
Consumers are turning to the internet first to find businesses in their area, especially when they’re on the go. Ensuring your clients appear in the local search results (SERPs) and maps is paramount to delivering great service. Aside from having a killer website and content, one of the best ways to rank well in the
With consumers becoming more reliant on customer reviews during purchase decisions, it is essential for virtually all businesses to invest in online reputation management services. Your client’s public image needs constant attention both offline and online. Anyone can post and share negative, or even false, content about a brand, which can spread like wildfire and
Using a Media Planner Tool To Help Build Your Media Strategy If your agency juggles clients with complex media buying needs, a media planner tool can be indispensable. Some clients may prefer to run advertising on only one medium, but for many clients a mix of several media is the ideal way to penetrate the
The Right Ad Agency Software Works for Both You and Your Clients As an advertising agency, you’re used to wearing multiple hats in order to achieve the best results for your clients. You want to do everything in your power to provide solutions for your clients, whether digitally or traditionally, that allow them to grow
With the ever-rising reliance upon things like Google Maps and click-to-call, directory listings are perhaps the most important component in providing your clients a comprehensive offsite SEO strategy. Search engines like Google scan the internet for business information to decide how to rank a business’s website. If the business’s information is absent, or even just
For your Google AdWords campaign to effectively gain conversions it must be continually monitored, tested and optimized. Implementing just a few small changes to your AdWords campaign can have a big impact and boost your campaign results. Here are some key areas you should be focusing your efforts on to fully optimize your AdWords campaign.