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How to Make a Media Plan: A Step-by-Step Guide

Knowing how to make a media plan is essential for effectively reaching your target audience and achieving your business goals. A well-crafted media plan outlines the strategy for placing your ads across various channels to maximize impact and ROI. Here’s a comprehensive guide from GaleForce on how to make a media plan that drives results.

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July 19, 2024

Media Buying Tools

Which Media Buying Tools Do I Need for My Agency? The kind of media buying tools your advertising agency needs for media planning largely depends on what kind of clients your agency serves. Some agencies specialize in branding and awareness; other firms have found their niche in direct response. Further, some agencies place national campaigns

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July 26, 2017

Simplify Your Workflow with Media Buying Software

Every business must decide whether to invest in the essential tools required to operate efficiently. For ad agencies, one such tool is media buying software – an advanced technology solution that many agencies have adopted but some have yet to explore. This software streamlines the process of creating media plans and insertion orders for placing

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April 20, 2017

Comparing GaleForceMedia and SmartPlus Media Buying Software

Having the right tools at your disposal is essential for creating impactful campaigns and achieving optimal results. Two well-known options in this space are GaleForceMedia and SmartPlus Media Buying Software. Both platforms are designed to streamline the media buying process, offering a variety of features to help advertisers reach their goals. Let’s dive into a

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December 31, 2013
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Chris SMedia Director
It's got a modern interface, and it's fast and easy to use. It has some features and capabilities previous media buying/planning tools I've used did not have. You can have multiple markets and multiple media on one worksheet, and it can calculate a combined reach and frequency for radio and TV. I don't think any other software does that. It's browser-based, not module-based like old school media software, so everything is in front of you all the time. You just open up new tabs if you need to do something while you're in a worksheet. It really is easy to use and makes it easy to replicate buys or create variations of them. Very cool tool.
Cathleen LMedia Director
Ease of use. And when problems occur, the team is very ready to help resolve them.
ROCHELLE MOffice Manager
The invoice reconciliation is the best feature for me. This saves me so much time and it is really easy to navigate. I really like the feature that you can make changes that will save back to the worksheet also.
GINNY ADirector of Media Services
The broadcast, radio, digital, print and OOH are all on one page for easy navigation. It is easy to use and has all the features that I need to successfully place a media buy. The star of the software is actually the customer service. It is refreshing to get an immediate response to questions and comments.
Heather NMedia Asst.
I liked the planning, insights, and reconciling features. They were easy to use and navigate. The customer service has been great as well. Very communicative, knowledgeable and helpful support people.
Andy SAE
GaleForceMedia is my daily partner, it is very flexible , it helps me deliver buys more efficiently by eliminating redundant processes, and it allows me to navigate different media markets and sets up buys across multiply platforms.
Jeff HPresident
Digital is included and that you can combine broadcast and cable to get one reach and frequency. compatibility with QuickBooks.
Renee KDirector of Planning/Buying
It's user friendly and is constantly updating and evolving. I am excited to try the new tiered rates feature/function.
Wendy LPresident
We have just started using this program and it is great. It is easy to transfer our buys from Strata and very user friendly.
Natalie MMedia Director
It's fairly user friendly, easy to navigate. Easy ordering and placement. I like that I can reconcile monthly invoices through the software.
Rachel TMedia Director
The customer service/tech support and the ease of use are what I like most about this software. The Google analytic reporting has also been very beneficial in showing effectiveness of campaign.
Pat APresident
GaleForceMedia features a simple, easy to use (and easy to learn) UI that does not sacrifice on the basic features needed to plan, buy, order and manage linear and digital media campaigns. The software is easy to deploy (web based), simple to learn (and their one on one training is terrific) and the product offers most of the features that the 'big name' media buying software companies charge 5x. GaleForceMedia delivers significant value without sacrificing on the tools needed to manage a media campaign.
Angie SPresident
Value for the software, customer support , the ease of using the software design of the product . We changed to this product from Strata had more features that we did not use and the software was to expensive for us . We had not choice when Nielson dropped using smart plus . Glad to see we have options to use now since we are very small agency and the cost is perfect for us. The training was easy and able to email one contact when we have a questions and get a answer right back is important to me since I will be in the process of building a schedule and come to cross roads and don't have time to wait . Saves me time and aggravation .
Jane FPresident/Owner
GaleForceMedia is very intuitive. It is well laid out and has all the features most agencies need including ratings integration, ranker reports, and electronic invoicing. Planning, buying and placing all media is easy with GaleForceMedia. Importing buys from other systems is clean and simple. The customer services is outstanding! No long wait times, and immediate solutions are rendered. GaleForceMedia also offers tiered pricing based on agency needs.
Diane CBookkeeper
GaleForceMedia is very easy to use from an accounting perspective. I can import files from TV and Radio portals and GaleForceMedia automates the matching process from the Order to the Invoice, There are close-up views of spots, run times, commercial names, and all data points. I can find "Spot" outliers that do not match the original Order and move them to other areas or choose to list them as unmatched. GaleForceMedia also has nice reports that list all pertinent data.
Grace AOwner / President
We definitely like the ease of use - it's extremely intuitive software. The developers created many shortcuts which save us time, making us more productive than on any other buying software we had used in the past..
Kevin FNational Sales Assistant
I like the ease of use and the seamless approach from start to finish. I like that you can create multiple versions of a worksheet and that you can break out the various non broadcast media types (digital, out of home, print, etc.) as well as being able to look at both Nielsen and Comscore ratings for TV.
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GaleForce Digital
Albuquerque | Indianapolis | South Florida
+1 866 233-8499
info@galeforcedigital.com

GENERAL

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Products
Why GaleForce
Integrations
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PRODUCTS

Media Planning & Buying
Programmatic Ad Buying
Paid Search Marketing
Local Search Optimization
Social Media Management
Review Management

APPLICATIONS

Simplified Media Planning For Agencies
Enhance Your Media Buying Strategy With GaleForceMedia
Programmatic Buying Platforms
PPC Management Software
Reach New Customers With Local SEO Software
Digital Marketing Platform

GALEFORCEMEDIA INFORMATION

Media Buying Tools
Media Planner Tool
Media Buying Software
Media Planning Software
Media Planning And Buying With GaleForceMedia: Part 1
Media Planning And Buying With GaleForceMedia: Part 2

HELPFUL HINTS

Will A Free Media Plan Template Work For Me?
Craft The Perfect Media Mix With The Right Media Planning Tools
Developing A Media Plan Outline Will Make Your Life Easier
What Are The Biggest Problems Faced In Buying Media?
Improve Organization And Results with Media Planning Tools
Things To Look For In Your Potential Media Buying Software

BUSINESS INFORMATION

GaleForce Digital
Albuquerque | Indianapolis | South Florida
+1 866 233-8499
info@galeforcedigital.com

GENERAL

Login
Request A Demo
Products
Why GaleForce
Integrations
Contact

PRODUCTS

Media Planning & Buying
Programmatic Ad Buying
Paid Search Marketing
Local Search Optimization
Social Media Management
Review Management

APPLICATIONS

Simplified Media Planning For Agencies
Enhance Your Media Buying Strategy With GaleForceMedia
Programmatic Buying Platforms
PPC Management Software
Reach New Customers With Local SEO Software
Digital Marketing Platform

GALEFORCEMEDIA INFORMATION

Media Buying Tools
Media Planner Tool
Media Buying Software
Media Planning Software
Media Planning And Buying With GaleForceMedia: Part 1
Media Planning And Buying With GaleForceMedia: Part 2

HELPFUL HINTS

Will A Free Media Plan Template Work For Me?
Craft The Perfect Media Mix With The Right Media Planning Tools
Developing A Media Plan Outline Will Make Your Life Easier
What Are The Biggest Problems Faced In Buying Media?
Improve Organization And Results with Media Planning Tools
Things To Look For In Your Potential Media Buying Software

BUSINESS INFORMATION

GaleForce Digital
Albuquerque | Indianapolis | South Florida
+1 866 233-8499
info@galeforcedigital.com

GENERAL

Login
Request A Demo
Products
Why GaleForce
Integrations
Contact

PRODUCTS

Media Planning & Buying
Programmatic Ad Buying
Paid Search Marketing
Local Search Optimization
Social Media Management
Review Management

APPLICATIONS

Simplified Media Planning For Agencies
Enhance Your Media Buying Strategy With GaleForceMedia
Programmatic Buying Platforms
PPC Management Software
Reach New Customers With Local SEO Software
Digital Marketing Platform

GALEFORCEMEDIA INFORMATION

Media Buying Tools
Media Planner Tool
Media Buying Software
Media Planning Software
Media Planning And Buying With GaleForceMedia: Part 1
Media Planning And Buying With GaleForceMedia: Part 2

HELPFUL HINTS

Will A Free Media Plan Template Work For Me?
Craft The Perfect Media Mix With The Right Media Planning Tools
Developing A Media Plan Outline Will Make Your Life Easier
What Are The Biggest Problems Faced In Buying Media?
Improve Organization And Results with Media Planning Tools
Things To Look For In Your Potential Media Buying Software
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