Any good business professional knows that by failing to prepare, you are preparing to fail. The media planning process is a key discipline when it comes to developing the most successful and cost effective media mix for your clients. There are several tools that you can utilize to arm your agency with the capabilities and
Is your agency still using Excel spreadsheets to create and manage media planning? You should consider migrating to media buying software that eliminates excess work involved in building spreadsheets and the potential for a bad formula to result in an unpleasant and costly surprise. Modern media planning software enables agencies to streamline practices and for
There are many steps that go into executing a media buy, and a media plan outline is the go-to tool to help your agency stay organized throughout the process. It sets the stage for the entire campaign, allowing your agency the advantage of streamlining media buys and reporting data in one centralized location. No matter
Which Media Buying Tools Do I Need for My Agency? The kind of media buying tools your advertising agency needs for media planning largely depends on what kind of clients your agency serves. Some agencies specialize in branding and awareness; other firms have found their niche in direct response. Further, some agencies place national campaigns
Using a Media Planner Tool To Help Build Your Media Strategy If your agency juggles clients with complex media buying needs, a media planner tool can be indispensable. Some clients may prefer to run advertising on only one medium, but for many clients a mix of several media is the ideal way to penetrate the
Every business has to make the decision whether or not to invest in the capital equipment needed to run the business. While it may not take the form of a backhoe or a fleet vehicle, ad agencies do have their own type of capital equipment. One is a technology asset in which thousands of agencies
The Features Needed By Today’s Agencies Using the most common media planning software tool still on the market today is like traveling back in time with Marty McFly. If it isn’t one network-based software with all the sex appeal of a DOS prompt, then it’s probably another 30-year-old program that only recently transcended the astral
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