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media buying

Does Your Excel Media Planning Need a 21st Century Makeover?

While Excel is a versatile program that can be utilized for many tasks, it may no longer be the best fit for media planning. Given the challenges of buying media today, there are software solutions to streamline media planning and buying to increase productivity moving forward. This an important stage of your clients’ advertising strategy, as it …

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Does Your Digital Media Planning Software Need an Update?

The media plan is where it all begins. This important stage of your advertising agenda is where you begin building a strong foundation for the execution of your clients’ media campaigns. Given the challenges of buying media today, there are software solutions to streamline media planning and buying to increase productivity moving forward. Your agency likely has …

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Developing a Media Plan Outline Will Make Your Life Easier

There are many steps that go into executing a media buy, and a media plan outline is the go-to tool to help your agency stay organized throughout the process. It sets the stage for the entire campaign, allowing your agency the advantage of streamlining media buys and reporting data in one centralized location. No matter …

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Media Buying Tools

Which Media Buying Tools Do I Need for My Agency? The kind of media buying tools your advertising agency needs for media planning largely depends on what kind of clients your agency serves. Some agencies specialize in branding and awareness; other firms have found their niche in direct response. Further, some agencies place national campaigns …

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Media Planning Software

The Features Needed By Today’s Agencies Using the most common media planning software still on the market today is like traveling back in time with Marty McFly. If it isn’t one network-based software with all the sex appeal of a DOS prompt, then it’s probably another 30 year old program that only recently transcended the astral …

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