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The Ideal Traditional Media Buying Software for Modern Marketers

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Maximize your traditional media buying with GaleForceMedia, the industry-leading platform designed to streamline and enhance your campaigns. Whether you’re buying TV, radio, print, or out-of-home ads, GaleForceMedia offers powerful tools that simplify the process and ensure your traditional media investments deliver outstanding results.

Why Choose GaleForceMedia for Traditional Media Buying?

GaleForceMedia provides seamless planning for all traditional media channels, from television and radio to print and outdoor ads. Our platform enables you to target the right audience with precision, backed by data-driven insights that help optimize your ad placements for maximum impact.

The media buying process is simplified with GaleForceMedia’s user-friendly interface, allowing you to easily research, purchase, and manage ad placements across multiple traditional channels. With real-time performance tracking, you can monitor your campaigns’ success and adjust your strategy to boost ROI.

Managing budgets has never been easier. GaleForceMedia provides real-time updates and flexible spending controls to help you allocate your resources effectively and optimize your traditional media campaigns for better returns.

Reaching the right audience is crucial, even in traditional media. GaleForceMedia offers advanced targeting tools, allowing you to use demographic insights, geo-targeting, and audience segmentation to ensure your ads connect with the right viewers, listeners, and readers.

Experience the Future of Traditional Media Buying

Combining modern technology with the reliability of traditional media, GaleForceMedia is the ultimate traditional media buying software for marketers looking to simplify processes and enhance campaign results. Maximize your traditional ad spend, increase visibility, and drive success with GaleForceMedia.

Ready to transform your traditional media strategy? Get started today with GaleForceMedia.

A Comprehensive Media Buying Guide for Beginners

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Stepping into the media buying industry can feel overwhelming. With endless platforms, complex data, and high stakes, it’s essential to have a clear strategy. Our media buying guide is designed to simplify the process and set you up for success. We’ll also share how GaleForceMedia can enhance your media planning

The Best Media Buying Platforms Will Solve Common Challenges

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Media buying platforms play a pivotal role in digital advertising, helping buyers streamline campaign management, optimize ad spending, and achieve better ROI. However, not all platforms are created equal. Many users grapple with recurring pain points, ranging from clunky interfaces to lackluster support. Enter GaleForceMedia, the game-changing solution designed to

Comparing GaleForceMedia and SmartPlus Media Buying Software

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Having the right tools at your disposal is essential for creating impactful campaigns and achieving optimal results. Two well-known options in this space are GaleForceMedia and SmartPlus Media Buying Software. Both platforms are designed to streamline the media buying process, offering a variety of features to help advertisers reach their

GaleForceMedia vs. Bionic Media Planning Software

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Using the right software can make all the difference when it comes to your media planning and buying. Two popular options are Bionic Media Planning Software and GaleForceMedia. Both platforms offer a range of features designed to help media buyers plan, execute, and analyze their campaigns more effectively. But which

GaleForceMedia vs. Strata Media Buying Software

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Which Media Buying Software is Right for Your Business? Choosing the right media buying software can be the difference between an efficient process and a logistical headache. With several options on the market, Strata media buying software and GaleForceMedia are two leading contenders for agencies looking to streamline their media

Unlock Success with Media Planning Software Tools

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Media planning software tools have emerged as essential assets for businesses aiming to optimize their advertising strategies and maximize ROI with efficiency and precision. Understanding the capabilities of these tools and their role in media buying and planning can transform how you approach campaigns. Media planning software tools are specialized

Media Planning Strategy: How to Make the Most of Holiday Advertising

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Seasonal sales periods and holidays are great opportunities for businesses to drive revenue and build stronger customer connections. However, the secret to standing out in the crowded advertising landscape is having a robust media planning strategy. At GaleForceMedia, we specialize in helping businesses stay organized and efficient throughout their media

The Best Media Planning Tools Every Media Buyer Needs

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Media buyers today operate in an increasingly complex landscape, with new platforms, audience behaviors, and technologies changing the game daily. Success in this environment requires more than just experience. You need the right set of tools to guide each step of the media planning and buying process. Among the best

Mastering the 5 Ms of a Marketing Media Plan

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A well-crafted marketing media plan is crucial for achieving success. The 5 M’s – Mission, Money, Message, Media, and Measurement – are the foundation of any effective marketing media strategy. By considering these elements in your marketing media plan, you can create a comprehensive roadmap that aligns with your business

Digital Media Buying 101: Strategies and Best Practices

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Understanding the fundamentals of digital media buying is crucial for the success of any marketing campaign. This digital media buying 101 blog from GaleForce will explore the different types of digital media, strategies and best practices for effective buying, and why GaleForceMedia is an essential tool for managing your campaigns.

Get Familiar with the Different Types of Media Buying

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Businesses and marketers alike must understand the various types of media buying available to create the right campaigns to help their business and their clients. This comprehensive guide from GaleForce explores different media buying options, helping you make informed decisions to reach your target audience effectively. Traditional Media Buying Traditional

Is an Advertising Flight Beneficial for Your Campaign?

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In the world of marketing, terms like “advertising flight” often come up when discussing campaign scheduling and strategy. But what exactly is an advertising flight, and how can it benefit your business? Understanding the concept is key to planning effective campaigns, especially when timing and budget management play critical roles

The Importance of Developing a Media Strategy

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Developing a media strategy is crucial for all businesses looking to grow and stay relevant. With countless platforms, emerging technologies, and an ever-changing consumer landscape, having a well-thought-out plan to reach your target audience can make or break a campaign, and potentially your success. Media strategies not only provide direction,

Media Buying 101: A Beginner’s Guide to Navigating the Industry

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Whether you’re a recent graduate, a marketing professional looking to expand your skills, or simply someone intrigued by the advertising industry, entering the world of media buying can be exciting and overwhelming. It’s important to understand the basics. This “Media Buying 101” guide from GaleForceMedia will provide you with a

Buying and Managing Political Campaign Ads

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With any upcoming election – including this year’s Presidential election – candidates will want to buy space on any and all platforms for their political campaign ads. They are an integral part of the election process from shaping public opinion and influencing voter decisions. In fact, political advertisements are considered

An Essential Guide to a Media Buying Plan Template

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An Essential Guide to a Media Buying Plan Template Effective and organized media buying is crucial for reaching target audiences and maximizing advertising budgets. One indispensable tool for achieving maximum level of organization and success is with a media buying plan template. This blog will delve into what a media

Placing a Podcast Advertisement: Read-Ins vs. Pre-Produced Ads

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Podcasts have taken over the world, entering all industries and covering many genres or areas of interest. As podcasting continues to grow in popularity – especially among the younger generation – more and more businesses are looking to capitalize on this engaging medium to reach their target audiences, or a

GaleForce Provides Insight on How to Buy Media

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Knowing how to buy media effectively in today’s advertising age is crucial for businesses aiming to reach their target audience. Whether you’re a seasoned marketer or a business owner looking to expand your brand’s reach, understanding the intricacies of media buying can significantly impact your marketing success. GaleForceMedia is here

How to Make a Media Plan: A Step-by-Step Guide

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Knowing how to make a media plan is essential for effectively reaching your target audience and achieving your business goals. A well-crafted media plan outlines the strategy for placing your ads across various channels to maximize impact and ROI. Here’s a comprehensive guide from GaleForce on how to make a

Kiss Complicated Workflows Goodbye with the Best Media Buying Software

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Media buying is a strategic process that involves planning, negotiation, and execution to secure optimal advertising placements. However, traditional media buying software often presents challenges and inefficiencies that can hinder a media buyer’s success. In this blog, we’ll discuss common issues media buyers face with their current software and explore

Digital Media Planning: Understanding DSPs, Social Media, and More

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A well-rounded approach to digital media planning is crucial for businesses aiming to reach their target audience effectively. Understanding the various types of digital media and how they contribute to your marketing strategy is essential for success. Let’s explore some of the key components of digital media planning, including demand-side

Maximize Your Media Buys with a Media Planning Calendar

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In today’s dynamic advertising landscape, marketers must utilize innovative tools to optimize their media buying strategies and stay ahead of the competition. One such tool that has gained prominence is a media planning calendar module, an essential feature of media planning and buying. This powerful component enables you to plan,

Understanding an Upfront Media Buy with GaleForceMedia

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The world of advertising is ever-changing. As digital platforms have begun to dominate conversations, traditional TV advertising still holds significant sway. One of the pivotal events shaping the TV advertising ecosystem is the upfronts. This annual ritual sets the stage for media buyers and sellers to negotiate and secure ad

Importance of Media Planning for Advertisers and Businesses

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Understanding the importance of media planning is crucial for businesses seeking to maximize their reach, engage with their target audience, and achieve desired outcomes. This blog will dig into the importance of media planning and highlight the significant benefits it offers advertisers and businesses wanting to advertise. The Importance of

The Media Planning Process: A Comprehensive Guide

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The media planning process is an essential component of any successful advertising campaign. By understanding the key elements and best practices involved in media planning, businesses can create targeted, impactful strategies to reach their desired audience effectively. What is Media Planning? Media planning involves the strategic selection of media channels

The Importance of Integrated Media Planning in the 21st Century

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Integrated media planning has taken the advertising industry by storm, transforming how media planners develop and execute cross-channel campaigns. In this blog post, we’ll explore the concept of integrated media planning, its significance in today’s advertising landscape, and how GaleForceMedia can help you harness its potential for maximum impact and

The Inside Scoop on Digital Media Planning and Buying

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Digital media planning and buying have become crucial components of marketing strategies as businesses strive to reach their target audiences effectively. Understanding the intricacies of digital media planning and buying is essential for media buyers aiming to make informed decisions. In this blog, GaleForce will discuss digital media planning and

Let’s Review a Media Plan Example to Improve Your Strategy (Part 2)

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Are you new to the media industry or looking for a more structured way to develop your media plans? GaleForceMedia provides a detailed media plan example to demonstrate its utility in the ever-changing marketing landscape, aiding you in refining your media buying approach. What Is in a Media Plan? Let’s

What Is a Media Plan? Understanding a Key Marketing Strategy (Part 1)

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Creating a comprehensive media plan is paramount for businesses looking to effectively connect with their target audience. At GaleForceMedia, we recognize the significance of tailoring strategic media plans to meet the unique goals and requirements of each client to achieve success. So, what is a media plan? This blog will

Media Planning vs. Media Buying: Understanding the Key Differences

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Two crucial components play a significant role in shaping successful advertising and marketing campaigns: media planning and media buying. While these terms might sound similar, they represent distinct aspects of the advertising process, each with its unique focus and objectives. GaleForce differentiates media planning vs media buying for you in

Use Media Insights to Optimize Your Buys | Media Insights and GaleForce

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At GaleForceMedia, we have revolutionized the way advertisers understand the impact of their TV and radio campaigns. Traditional advertising has struggled with gauging the effectiveness of specific spots. Should you choose the first half of The Today Show or the second? Do different news stations yield varying results despite comparable

Amplify Your Brand | The Art of Buying Radio Media

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Among the plethora of advertising options available today, radio remains a powerful and dynamic medium for reaching diverse audiences. Buying radio media offers a unique opportunity to engage listeners through captivating audio content while delivering targeted messaging to your desired demographic. In this blog post, we’ll explore the process of

Comparing Media Planning and Buying Software to GaleForceMedia

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There are many media planning and buying software options on the market, which can be overwhelming when trying to decide which is the best choice for you and your team. GaleForceMedia has decided to break down just a few of its competitors to demonstrate how we are the premier choice

See Successful Traditional Media Buys with GaleForceMedia

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Traditional media buying remains a key strategy for businesses to reach their target audiences effectively, even in today’s digital age. From online display ads to sponsored social media content and radio spots, mastering the art of media buying can significantly impact a brand’s visibility and conversion rates. However, making successful

Things to Look for in Your Potential Media Buying Software

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Media buying software has become a very helpful tool for companies that advertise on different media channels, allowing buyers and businesses to optimize efforts, save time, and stay organized. However, with the plethora of options available, selecting the right media buying software that works for you and your team is

Improve Organization and Results with Media Planning Tools

GaleForceMedia - Media Planning and Buying Software

Media planning is a critical component of any successful advertising campaign. It involves choosing the right mix of media channels, such as TV, radio, print, and digital advertising, to reach your target audience and achieve your marketing goals. With the rise of digital advertising, media planning has become more complex

Media Planning and Buying with GaleForceMedia: Second to None (Part 2)

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It’s complicated. In 2020, all of it has been very complicated. With the complexities of navigating our new reality that has been interwoven with COVID-19, comes the fallout of the virus’s impact on how business is conducted. Interpersonal isn’t so much a reality today as it was just eight months

MEDIA PLAN SOFTWARE: GALEFORCEMEDIA IS SECOND TO NONE (PART 1)

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The best media plan software I have been buying media for much longer than I would like to admit. And after 40 years, I am pretty sure that I have used or tried out every media buying and media plan software out there. We even created our own once, thanks

What Are the Biggest Problems Faced in Buying Media?

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A lot goes into buying media: demographics, targeting, analyzing Gross Ratings Points (GRPs), impressions and so forth. Because of this, the process is often time consuming; plans can take days, weeks or months, depending on variables involved. Leaning on modern solutions can greatly alleviate your time crunch. Antiquated software is

Will a Free Media Plan Template Work for Me?

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Choosing to use a free media plan template can save you a bit of time when planning your clients’ media buys. It will help you organize your numbers and give the planning process some structure. However, these free templates can only go so far. Sometimes it’s in the best interest

Does Your Excel Media Planning Need a 21st Century Makeover?

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While Excel is a versatile program that can be utilized for many tasks, it may no longer be the best fit for media planning. Given the challenges of buying media today, there are software solutions to streamline media planning and buying to increase productivity moving forward. This an important stage

Does Your Digital Media Planning Software Need an Update?

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The media plan is where it all begins. This important stage of your advertising agenda is where you begin building a strong foundation for the execution of your clients’ media campaigns. Given the challenges of buying media today, there are software solutions to streamline media planning and buying to increase

Craft the Perfect Media Mix with the Right Media Planning Tools

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Any good business professional knows that by failing to prepare, you are preparing to fail. The media planning process is a key discipline when it comes to developing the most successful and cost effective media mix for your clients. There are several tools that you can utilize to arm your

Modern Agencies Can’t Compete Without Media Buying Software

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Is your agency still using Excel spreadsheets to create and manage media planning? You should consider migrating to media buying software that eliminates excess work involved in building spreadsheets and the potential for a bad formula to result in an unpleasant and costly surprise. Modern media planning software enables top

Developing a Media Plan Outline Will Make Your Life Easier

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There are many steps that go into executing a media buy, and a media plan outline is the go-to tool to help your agency stay organized throughout the process. It sets the stage for the entire campaign, allowing your agency the advantage of streamlining media buys and reporting data in

Media Buying Tools

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Which Media Buying Tools Do I Need for My Agency? The kind of media buying tools your advertising agency needs for media planning largely depends on what kind of clients your agency serves. Some agencies specialize in branding and awareness; other firms have found their niche in direct response. Further,

Media Planner Tool

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Using a Media Planner Tool To Help Build Your Media Strategy If your agency juggles clients with complex media buying needs, a media planner tool can be indispensable. Some clients may prefer to run advertising on only one medium, but for many clients a mix of several media is the

Simplify Your Workflow with Media Buying Software

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Every business must decide whether to invest in the essential tools required to operate efficiently. For ad agencies, one such tool is media buying software – an advanced technology solution that many agencies have adopted but some have yet to explore. This software streamlines the process of creating media plans

Media Planning Software Tool

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The Features Needed By Today’s Agencies Using the most common media planning software tool still on the market today is like traveling back in time with Marty McFly. If it isn’t one network-based software with all the sex appeal of a DOS prompt, then it’s probably another 30-year-old program that

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Selected as one of The Silicon Review’s “50 Leading Companies of the Year,” “50 Most Admired Companies of the year 2022,” and “50 Smartest Companies of the year 2024,” CIO Bulletin’s “50 Most Admired Companies to Watch 2022,” MarTech Outlook’s “Top 10 Digital Advertising Solution Providers 2022,” “Top 10 Programmatic Advertising Service Providers,” and “Top Digital Marketing Solutions Provider 2024,” IBT’s “Best PPC Software of 2023,” and for Acquisition International’s “Most Innovative Software Solutions Provider – USA.”

Chris SMedia Director
It's got a modern interface, and it's fast and easy to use. It has some features and capabilities previous media buying/planning tools I've used did not have. You can have multiple markets and multiple media on one worksheet, and it can calculate a combined reach and frequency for radio and TV. I don't think any other software does that. It's browser-based, not module-based like old school media software, so everything is in front of you all the time. You just open up new tabs if you need to do something while you're in a worksheet. It really is easy to use and makes it easy to replicate buys or create variations of them. Very cool tool.
Cathleen LMedia Director
Ease of use. And when problems occur, the team is very ready to help resolve them.
ROCHELLE MOffice Manager
The invoice reconciliation is the best feature for me. This saves me so much time and it is really easy to navigate. I really like the feature that you can make changes that will save back to the worksheet also.
GINNY ADirector of Media Services
The broadcast, radio, digital, print and OOH are all on one page for easy navigation. It is easy to use and has all the features that I need to successfully place a media buy. The star of the software is actually the customer service. It is refreshing to get an immediate response to questions and comments.
Heather NMedia Asst.
I liked the planning, insights, and reconciling features. They were easy to use and navigate. The customer service has been great as well. Very communicative, knowledgeable and helpful support people.
Andy SAE
GaleForceMedia is my daily partner, it is very flexible , it helps me deliver buys more efficiently by eliminating redundant processes, and it allows me to navigate different media markets and sets up buys across multiply platforms.
Jeff HPresident
Digital is included and that you can combine broadcast and cable to get one reach and frequency. compatibility with QuickBooks.
Renee KDirector of Planning/Buying
It's user friendly and is constantly updating and evolving. I am excited to try the new tiered rates feature/function.
Wendy LPresident
We have just started using this program and it is great. It is easy to transfer our buys from Strata and very user friendly.
Natalie MMedia Director
It's fairly user friendly, easy to navigate. Easy ordering and placement. I like that I can reconcile monthly invoices through the software.
Rachel TMedia Director
The customer service/tech support and the ease of use are what I like most about this software. The Google analytic reporting has also been very beneficial in showing effectiveness of campaign.
Pat APresident
GaleForceMedia features a simple, easy to use (and easy to learn) UI that does not sacrifice on the basic features needed to plan, buy, order and manage linear and digital media campaigns. The software is easy to deploy (web based), simple to learn (and their one on one training is terrific) and the product offers most of the features that the 'big name' media buying software companies charge 5x. GaleForceMedia delivers significant value without sacrificing on the tools needed to manage a media campaign.
Angie SPresident
Value for the software, customer support , the ease of using the software design of the product . We changed to this product from Strata had more features that we did not use and the software was to expensive for us . We had not choice when Nielson dropped using smart plus . Glad to see we have options to use now since we are very small agency and the cost is perfect for us. The training was easy and able to email one contact when we have a questions and get a answer right back is important to me since I will be in the process of building a schedule and come to cross roads and don't have time to wait . Saves me time and aggravation .
Jane FPresident/Owner
GaleForceMedia is very intuitive. It is well laid out and has all the features most agencies need including ratings integration, ranker reports, and electronic invoicing. Planning, buying and placing all media is easy with GaleForceMedia. Importing buys from other systems is clean and simple. The customer services is outstanding! No long wait times, and immediate solutions are rendered. GaleForceMedia also offers tiered pricing based on agency needs.
Diane CBookkeeper
GaleForceMedia is very easy to use from an accounting perspective. I can import files from TV and Radio portals and GaleForceMedia automates the matching process from the Order to the Invoice, There are close-up views of spots, run times, commercial names, and all data points. I can find "Spot" outliers that do not match the original Order and move them to other areas or choose to list them as unmatched. GaleForceMedia also has nice reports that list all pertinent data.
Grace AOwner / President
We definitely like the ease of use - it's extremely intuitive software. The developers created many shortcuts which save us time, making us more productive than on any other buying software we had used in the past..
Kevin FNational Sales Assistant
I like the ease of use and the seamless approach from start to finish. I like that you can create multiple versions of a worksheet and that you can break out the various non broadcast media types (digital, out of home, print, etc.) as well as being able to look at both Nielsen and Comscore ratings for TV.
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Media Planning And Buying With GaleForceMedia: Part 1
Media Planning And Buying With GaleForceMedia: Part 2

HELPFUL HINTS

Will A Free Media Plan Template Work For Me?
Craft The Perfect Media Mix With The Right Media Planning Tools
Developing A Media Plan Outline Will Make Your Life Easier
What Are The Biggest Problems Faced In Buying Media?
Improve Organization And Results with Media Planning Tools
Things To Look For In Your Potential Media Buying Software

BUSINESS INFORMATION

GaleForce Digital
2541 Metrocentre Blvd. Ste 3,
West Palm Beach, FL 33407
+1 866 233-8499
info@galeforcedigital.com

GENERAL

Login
Request A Demo
Products
Why GaleForce
Integrations
Contact

PRODUCTS

Media Planning & Buying
Paid Search Marketing
Programmatic Ad Buying
Local Search Optimization
Social Media Management
Review Management

APPLICATIONS

Simplified Media Planning For Agencies
Enhance Your Media Buying Strategy With GaleForceMedia
Programmatic Buying Platforms
PPC Management Software
Reach New Customers With Local SEO Software
Digital Marketing Platform

GALEFORCEMEDIA INFORMATION

Media Buying Tools
Media Planner Tool
Media Buying Software
Media Planning Software
Media Planning And Buying With GaleForceMedia: Part 1
Media Planning And Buying With GaleForceMedia: Part 2

HELPFUL HINTS

Will A Free Media Plan Template Work For Me?
Craft The Perfect Media Mix With The Right Media Planning Tools
Developing A Media Plan Outline Will Make Your Life Easier
What Are The Biggest Problems Faced In Buying Media?
Improve Organization And Results with Media Planning Tools
Things To Look For In Your Potential Media Buying Software

BUSINESS INFORMATION

GaleForce Digital
2541 Metrocentre Blvd. Ste 3,
West Palm Beach, FL 33407
+1 866 233-8499
info@galeforcedigital.com

GENERAL

Login
Request A Demo
Products
Why GaleForce
Integrations
Contact

PRODUCTS

Media Planning & Buying
Paid Search Marketing
Programmatic Ad Buying
Local Search Optimization
Social Media Management
Review Management

APPLICATIONS

Simplified Media Planning For Agencies
Enhance Your Media Buying Strategy With GaleForceMedia
Programmatic Buying Platforms
PPC Management Software
Reach New Customers With Local SEO Software
Digital Marketing Platform

GALEFORCEMEDIA INFORMATION

Media Buying Tools
Media Planner Tool
Media Buying Software
Media Planning Software
Media Planning And Buying With GaleForceMedia: Part 1
Media Planning And Buying With GaleForceMedia: Part 2

HELPFUL HINTS

Will A Free Media Plan Template Work For Me?
Craft The Perfect Media Mix With The Right Media Planning Tools
Developing A Media Plan Outline Will Make Your Life Easier
What Are The Biggest Problems Faced In Buying Media?
Improve Organization And Results with Media Planning Tools
Things To Look For In Your Potential Media Buying Software
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