One of the most effective online marketing techniques to offer your clients is local business listings. If your agency works with national enterprises, the need to harness them becomes even greater. Online business directories support instant search and play a major role in growing brand awareness. If your client’s enterprise operates on a national scale, each and every market they serve should have an updated listing. There are several reasons why this service is critical, read on to learn about the power of local business listings and what they can do for your client’s national enterprise.