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Business today is deeply affected by the power of opinion—bloggers, the ability to post comments, and Yelp have made it unlikely that someone will try a new business without consulting someone else’s opinion first. The consumer trusts the review of another consumer infinitely more than they will ever trust advertising. The Internet is a vast

Brand reputation with ReForce A wise man once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” That wise man was Warren Buffet. No truer words may have ever been spoken when it comes to managing your brand’s reputation—well at