Leveraging Paid Search Ads for the Greatest Return

Since your clients are paying for each click, your paid search campaigns need to be utilizing the best methods to increase click-through and conversion rates. To maximize your results and keep clients happy, your paid search campaigns need to be at the top of search results. There are many tips and hacks you can integrate to help you get ahead of the competition. Here are a few ways you can adjust your ads for better results.

Experiment with Ad Copy

Regularly testing your ad copy will improve your campaign’s performance by helping you find the perfect ads and spotting the underperforming variations. Make sure your test ads include every possible variation of the creative elements you want to test in your headline, body text, link and keywords. That way, your results will clearly show exactly which elements need to be paired together in order to earn the most clicks. Test your language with fully written out wording versus using symbols such as $ or % signs, and even adding punctuation or exclamation marks when they make sense. Try testing ads that have your call-to-action in the beginning of the ad’s headline and one with the call-to-action positioned at the end.

Craft Enticing Paid Search Ad Copy

Grabbing the attention of online searchers is every paid search manager’s mission. However, creating enticing ads that will generate clicks and conversions is easier said than done. Your ad copy should clearly showcase how your product or service presents a solution to the consumer. Focus on the benefits that your product or service offers consumers and how it will improve their lives. Try using language that creates a sense of urgency or limited availability, for example, use terms such as “This Weekend Only” or “Today” to suggest the searcher needs to act now. Compelling call-to-action terms, such as “Download Today” and “Claim Your Spot,” in your PPC copy will increase your click-through and conversion rates.

Ensure the Landing Page Content is Relevant

Even if you create the most appealing ads that generate a high volume of clicks, if your landing page content is lacking or not relevant, those visits hit a dead end. Ensure that your clicks lead to conversions by optimizing your landing page content to highly relevant copy for each specific ad.

Get Your Timing Just Right

Make sure your paid search ads are appearing at peak times and days of the week. Based on your client’s industry, the click-through and conversion rates of ads can vary when the timing is off. Some businesses would not consider a midnight to 6 a.m. time block to be very promising, when it could be a peak time in other industries.  Figure out when the most profitable time is to run your ads so you can generate the most return on your investment.

Select the Right Paid Search Platform

There are several advertising management platforms and it’s important to pick the one that suits your needs the best. To fully optimize your client’s campaigns, track and manage your data with the wide range of features included in our proprietary paid search platform, ClickForce. ClickForce aims to get clients at the top of search results without the wait, and manages pay-per-click (PPC) campaigns across all the major search engines. ClickForce goes one step further than the competition, as it tracks phone calls, emails, form submissions and other web events back to the original keywords that generated them. Then, our platform uses this data to automatically optimize for the keywords that perform the best. Contact GaleForce Digital today to learn more about how your clients can benefit from the performance-driven features of ClickForce. Call (866) 233-8499 or contact us through our website for more information and a free demo.