media planning software

Does Your Excel Media Planning Need a 21st Century Makeover?

While Excel is a versatile program that can be utilized for many tasks, it may no longer be the best fit for media planning. This an important stage of your clients’ advertising strategy, as it lays the foundation for their media campaigns. Employing software that is specifically designed for developing media plans is the most …

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Does Your Digital Media Planning Software Need an Update?

The media plan is where it all begins. This important stage of your advertising agenda is where you begin building a strong foundation for the execution of your clients’ media campaigns. Your agency likely has several digital media planning tools at its disposal, but are they all up for the challenge? The capabilities of the …

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Media Buying Tools

Which Media Buying Tools Do I Need for My Agency? The kind of media buying tools your advertising agency needs for media planning largely depends on what kind of clients your agency serves. Some agencies specialize in branding and awareness; other firms have found their niche in direct response. Further, some agencies place national campaigns …

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Media Planning Software

The Features Needed By Today’s Agencies Using the most common media planning software still on the market today is like traveling back in time with Marty McFly. If it isn’t one network-based software with all the sex appeal of a DOS prompt, then it’s probably another 30 year old program that only recently transcended the astral …

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