Archive

Does Your Digital Media Planning Software Need an Update?

The media plan is where it all begins. This important stage of your advertising agenda is where you begin building a strong foundation for the execution of your clients’ media campaigns. Given the challenges of buying media today, there are software solutions to streamline media planning and buying to increase productivity moving forward. Your agency likely has

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Craft the Perfect Media Mix with the Right Media Planning Tools

Any good business professional knows that by failing to prepare, you are preparing to fail. The media planning process is a key discipline when it comes to developing the most successful and cost-effective media mix for your clients. There are several tools that you can utilize to arm your agency with the capabilities and information it needs

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Modern Agencies Can’t Compete Without Media Buying Software

Is your agency still using Excel spreadsheets to create and manage media planning? You should consider migrating to media buying software that eliminates excess work involved in building spreadsheets and the potential for a bad formula to result in an unpleasant and costly surprise. Modern media planning software enables top agencies like Strategic Marketing to

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