I have been buying media for much longer than I would like to admit. And after 40 years, I am pretty sure that I have used or tried out every media planning and buying product out there. We even created our own once, thanks to a coworker who could work wonders with Excel. That was
A lot goes into buying media: demographics, targeting, analyzing Gross Ratings Points (GRPs), impressions and so forth. Because of this, the process is often time consuming; plans can take days, weeks or months, depending on variables involved. Leaning on modern solutions can greatly alleviate your time crunch. Antiquated software is finally being replaced with 21st
Choosing to use a free media plan template can save you a bit of time when planning your clients’ media buys. It will help you organize your numbers and give the planning process some structure. However, these free templates can only go so far. Sometimes it’s in the best interest of the client to opt
While Excel is a versatile program that can be utilized for many tasks, it may no longer be the best fit for media planning. Given the challenges of buying media today, there are software solutions to streamline media planning and buying to increase productivity moving forward. This an important stage of your clients’ advertising strategy, as it
The media plan is where it all begins. This important stage of your advertising agenda is where you begin building a strong foundation for the execution of your clients’ media campaigns. Given the challenges of buying media today, there are software solutions to streamline media planning and buying to increase productivity moving forward. Your agency likely has
Any good business professional knows that by failing to prepare, you are preparing to fail. The media planning process is a key discipline when it comes to developing the most successful and cost-effective media mix for your clients. There are several tools that you can utilize to arm your agency with the capabilities and information it needs
Is your agency still using Excel spreadsheets to create and manage media planning? You should consider migrating to media buying software that eliminates excess work involved in building spreadsheets and the potential for a bad formula to result in an unpleasant and costly surprise. Modern media planning software enables top agencies like Strategic Marketing to
There are many steps that go into executing a media buy, and a media plan outline is the go-to tool to help your agency stay organized throughout the process. It sets the stage for the entire campaign, allowing your agency the advantage of streamlining media buys and reporting data in one centralized location. No matter
Which Media Buying Tools Do I Need for My Agency? The kind of media buying tools your advertising agency needs for media planning largely depends on what kind of clients your agency serves. Some agencies specialize in branding and awareness; other firms have found their niche in direct response. Further, some agencies place national campaigns
Using a Media Planner Tool To Help Build Your Media Strategy If your agency juggles clients with complex media buying needs, a media planner tool can be indispensable. Some clients may prefer to run advertising on only one medium, but for many clients a mix of several media is the ideal way to penetrate the
