Every business must decide whether to invest in the essential tools required to operate efficiently. For ad agencies, one such tool is media buying software – an advanced technology solution that many agencies have adopted but some have yet to explore. This software streamlines the process of creating media plans and insertion orders for placing advertisements across various platforms, such as television, radio, and digital media. But what exactly is media buying software, and why are some agencies still hesitant to invest in it?
Media buying software offers a comprehensive, consistent, and industry-standard approach to generating media plans and insertion orders. By accounting for all necessary inputs, this software provides a streamlined framework for finalizing and delivering orders to vendors. One of the primary benefits of using media buying software is the significant time savings it offers compared to alternatives, thanks to its standardization and the ability to duplicate campaigns or orders.
And what are the alternatives, and why would a media buyer use one of them?
So why might an agency opt not to invest in this time-saving technology? Potential reasons include concerns about the user’s technical ability and, naturally, the cost. The most common alternative for media buyers is a simple spreadsheet program. While spreadsheets are excellent for compiling and analyzing data, they cannot match the intuitive user interface and streamlined order creation capabilities offered by dedicated media buying software. Attempting to replicate these features using spreadsheets and database programs would require extensive development, making it impractical for most agencies to rely on such a solution for managing media buys.
Investing in media buying software offers numerous additional benefits, including the ability to compile, store, and track information related to media buys. This advanced functionality would typically require integrating a separate database program like Microsoft Access – an approach that necessitates considerable time, resources, and expertise.
GaleForce Digital offers GaleForceMedia, the first media buying program truly designed as software-as-a-service.
For most agencies, it makes sense to invest in the appropriate tools to optimize their media buying process. GaleForce Digital offers GaleForceMedia, a cutting-edge, software-as-a-service media buying solution that excels in ease of use and user experience. By choosing a dedicated media buying software like GaleForceMedia, agencies can significantly improve their efficiency and effectiveness compared to traditional spreadsheets or outdated software.
Contact us today to schedule a demo and discover the transformative potential of GaleForceMedia for your ad agency’s media buying needs.
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FAQs
Nope. GaleForceMedia is strictly a web-based platform, meaning you can access it anywhere from any device. All you have to do is log into your account. While optimized for Chrome, it works on all major browsers.
We are constantly working to create new features for GaleForceMedia. We like to give our users an idea of what features and functionalities will be added in the near future. Future enhancements are listed where they’ll be located in the platform and are labeled “coming soon.”
Absolutely! We want you to be successful and knowledgeable when using GaleForceMedia. Your dedicated account manager will assist you through the onboarding process and beyond.
Media Insights is a new feature to the media buying industry that allows you to synchronize your campaigns with Google Analytics accounts to measure the impact of advertising on web traffic. Once you receive invoices from your vendors, you can import them into GaleForceMedia and compare ads and budgets to web traffic. This will give you an idea of which spots are generating site visits.
If you are a Nielsen or Comscore subscriber, simply inform your data representative that you wish to integrate your ratings in GaleForceMedia. Once the data is released to us, we will integrate the data into your GaleForceMedia account within a few days.
Yes! We want you to be confident in your decision to use GaleForceMedia, so what better way than a hands-on free trial? Contact us today to set one up!
Let us know as soon as possible if you are experiencing any issues with GaleForceMedia. Your dedicated support rep will be happy to help diagnose and work through the issue.
Of course! Everyone loves a discount! Contact us today to learn what we can do for you.
Nope. All contracts are a year in length – just long enough for you to fall in love with us. However, you can choose to sign up for more than one year to lock in our current rates.
Unlike other media buying software, GaleForceMedia is the most modern and versatile. It’s 100% web based, has an easy-to-use interface, and new, advanced methods of calculating combined TV and Radio reach and frequency. Get in touch with us today to learn more!
