How to Find the Right Advertising Agency Software Running an advertising agency requires you and your employees to wear many hats, which is why advertising agency software is so important. The perfect software will save your agency time and money while also making your clients happy. However, knowing exactly what functionality your agency requires will
Which Media Buying Tools Do I Need for My Agency? The kind of media buying tools your advertising agency needs for media planning largely depends on what kind of clients your agency serves. Some agencies specialize in branding and awareness; other firms have found their niche in direct response. Further, some agencies place national campaigns
Using a Media Planner Tool To Help Build Your Media Strategy If your agency juggles clients with complex media buying needs, a media planner tool can be indispensable. Some clients may prefer to run advertising on only one medium, but for many clients a mix of several media is the ideal way to penetrate the
The Right Ad Agency Software Works for Both You and Your Clients As an advertising agency, you’re used to wearing multiple hats in order to achieve the best results for your clients. You want to do everything in your power to provide solutions for your clients, whether digitally or traditionally, that allow them to grow
Every business must decide whether to invest in the essential tools required to operate efficiently. For ad agencies, one such tool is media buying software – an advanced technology solution that many agencies have adopted but some have yet to explore. This software streamlines the process of creating media plans and insertion orders for placing
Having the right tools at your disposal is essential for creating impactful campaigns and achieving optimal results. Two well-known options in this space are GaleForceMedia and SmartPlus Media Buying Software. Both platforms are designed to streamline the media buying process, offering a variety of features to help advertisers reach their goals. Let’s dive into a
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