Which Media Buying Tools Do I Need for My Agency? The kind of media buying tools your advertising agency needs for media planning largely depends on what kind of clients your agency serves. Some agencies specialize in branding and awareness; other firms have found their niche in direct response. Further, some agencies place national campaigns …
Using a Media Planner Tool To Help Build Your Media Strategy If your agency juggles clients with complex media buying needs, a media planner tool can be indispensable. Some clients may prefer to run advertising on only one medium, but for many clients a mix of several media is the ideal way to penetrate the …
Don’t Settle for Spreadsheets Every business has to make the decision whether or not to invest in the capital equipment needed to run the business. While it may not take the form of a backhoe or a fleet vehicle, ad agencies do have their own type of capital equipment. One is a technology asset in …