The Right Ad Agency Software Works for Both You and Your Clients
As an advertising agency, you’re used to wearing multiple hats in order to achieve the best results for your clients. You want to do everything in your power to provide solutions for your clients, whether digitally or traditionally, that allow them to grow their business. This can often require the use of robust ad agency software to help keep everything on budget and running accordingly. There are a number of options out there, but how do you know you’re using the right one? Below are some tips on how to choose the right software for your ad agency.
It Fills a Need
The best agency software fills a need for your clients so they can grow their business. With many consumers turning to the internet first to find businesses, software that improves their online visibility is often a great place to start. For example, software that assists with local directory listings and review generation can save your agency time while helping your clients get to the top of the organic search engine results. Another great option that will get your clients directly onto the first page of the search results is paid search advertising, or pay-per-click (PPC) advertising.
It’s User Friendly
As with just about any type of software, it needs to be user friendly in order for it to be used to its full potential. Your clients want to focus on growing their business and don’t typically worry as much about how it’s done, because after all, that’s what they hired you for. Agency software that both you and your clients can easily navigate will save time on training, demos and getting clients set up on the software because of its ease-of-use.
It’s Valuable to You and Your Clients
Advertising agencies can have many different clients from many different industries, and no two clients are the same in terms of their advertising needs. It is best to invest in software that can provide solutions for a broad range of businesses in an ever-changing environment. For example, all businesses should work on expanding their visibility online, so search marketing tools would be a great option. This is also valuable to your agency because you’ll have a long-lasting solution that you can offer future clients, as well.
Software that has fully automated features can save your agency time and money because you won’t need to rely on as many employees to manage the campaign. Certain features, such as automatic budget updates, automatic alerts and automatic distribution of information can make managing campaigns and making optimizations much easier and less time consuming. If you have many clients that will use the software, automation will be the key to maximizing efficiency within your agency.
It Offers Robust Reporting
As an advertising agency, it can sometimes be difficult to demonstrate the value of a particular program or advertising strategy to your clients, especially if they’re new to your agency or that ad strategy. Ad agency software that can easily display campaign performance, improvements and other real-time data is beneficial and can provide your clients with peace of mind that their advertising dollars are being put to good use. Robust reporting also makes tracking impressions, conversions or other key actions easier, allowing you to report back to your clients with confidence. You can save time by choosing software that allows your clients to easily retrieve this information on their own.
GaleForce Digital Technologies Offers Powerful Ad Agency Software
GaleForce Digital provides agencies with the tools they need to grow their clients’ bottom line with digital advertising solutions that are perfect for many different types of clients and budgets. Our solutions offer all of the above traits and more. Whether your clients are looking for review generation and reputation management, local search management or paid search advertising, our software options are sure to be beneficial to both your agency and to your clients. Visit our website to learn more about our rebrandable ad agency software solutions or to view a free demo. You can also call us at (866) 233-8499 to speak with a software specialist today.