How to Find the Right Advertising Agency Software
Running an advertising agency requires you and your employees to wear many hats, which is why advertising agency software is so important. The perfect software will save your agency time and money while also making your clients happy. However, knowing exactly what functionality your agency requires will go a long way toward helping you determine what software will best suit your needs. Each agency is different; one software may be perfect for one agency but not another. Below are some tips on how to find the perfect software for your agency.
Know Your Budget
The first thing you need to consider when shopping for advertising agency software is your budget. Make sure you do your homework on each option you are considering to determine startup cost and fees, in addition to recurring monthly fees. Another thing to consider is how the software will work with your existing hardware. Will you need to purchase additional hardware, such as servers or computers, in order for it to work properly? If so, this needs to be added to the overall cost of the software and considered when determining how it stacks up against your budget.
What are Your Time Constraints?
If you’re short on time, and most agencies are, this is an important thing to consider. With any new software, you have to designate some amount of time in the beginning for training, whether you’re hiring new employees or training existing ones. You will want to make sure the software is intuitive so your employees can gain a quick understanding of it. Make note of any important upcoming deadlines your agency has that will involve the software, and set up a training schedule based on those deadlines.
Consider Your Immediate Needs
This may seem like a no-brainer, but the success of your agency is one of the most important factors when shopping for advertising agency software. You should consider your immediate needs as an agency and how your existing clients will benefit from the software. If you are currently facing obstacles with one particular advertising or marketing method or if your clients are interested in a particular strategy, make sure whichever software you choose is able to provide an immediate solution.
Evaluate Long-Term Goals
Similar to determining the services you will need immediately, you should consider the long-term goals of your agency. Take into consideration the growth potential of your agency, both employee growth and client growth, in addition to any new services that may suit your clients’ needs in the future. If you have a small agency now but are looking to expand, you should look for software that can grow with you. This will save you time and money in the future from having to shop around and implement new software as a result of outgrowing existing software.
See What GaleForce Digital Has to Offer
GaleForce Digital Technologies provides sustainable solutions for advertising agencies that are looking to grow their bottom line. Our rebrandable software allows agencies to create recurring revenue streams through a variety of digital services, including local search management, review generation, paid search advertising and media planning and buying. To receive a free demo or to get in touch with one of our software specialists, visit the contact page on our website or call (866) 233-8499.