Every business must decide whether to invest in the essential tools required to operate efficiently. For ad agencies, one such tool is media buying software – an advanced technology solution that many agencies have adopted but some have yet to explore. This software streamlines the process of creating media plans and insertion orders for placing advertisements across various platforms, such as television, radio, and digital media. But what exactly is this software, and why are some agencies still hesitant to invest in it?
Media buying software offers a comprehensive, consistent, and industry-standard approach to generating media plans and insertion orders. By accounting for all necessary inputs, this software provides a streamlined framework for finalizing and delivering orders to vendors. One of the primary benefits of using media buying software is the significant time savings it offers compared to alternatives, thanks to its standardization and the ability to duplicate campaigns or orders.
The Alternatives: Why Some Media Buyers Stick with Spreadsheets
So why might an agency opt not to invest in this time-saving technology? Potential reasons include concerns about the user’s technical ability and, naturally, the cost. The most common alternative for media buyers is a simple spreadsheet program. While spreadsheets are excellent for compiling and analyzing data, they cannot match the intuitive user interface and streamlined order creation capabilities offered by dedicated media buying software. Attempting to replicate these features using spreadsheets and database programs would require extensive development, making it impractical for most agencies to rely on such a solution for managing media buys.
Moreover, spreadsheets lack the ability to integrate seamlessly with vendors, automate calculations, and provide real-time data insights. This means agencies relying on spreadsheets spend additional time manually entering data, checking for errors, and managing multiple versions of the same document. Over time, this inefficiency leads to lost productivity, increased chances of mistakes, and delays in executing media buys.
The Value of Media Buying Software: Efficiency, Accuracy, and Growth
Investing in a powerful software offers numerous additional benefits, including the ability to compile, store, and track information related to media buys. This advanced functionality would typically require integrating a separate database program like Microsoft Access – an approach that necessitates considerable time, resources, and expertise. All essential data is centralized, making it easier to track campaign performance, adjust budgets, and ensure accuracy in reporting.
Beyond saving time, media software enhances accuracy and accountability. Manual processes are prone to human error, whether it’s miscalculating totals, applying incorrect rates, or duplicating data entries. Media platforms eliminate these risks by automating calculations, ensuring consistency, and providing built-in auditing features. This level of precision is crucial when managing large advertising budgets where even minor errors can lead to significant financial losses.
Additionally, as agencies grow, managing media buys using outdated methods becomes increasingly unsustainable. Expanding client portfolios, diverse advertising channels, and evolving campaign requirements demand a scalable solution. Media buying software provides the scalability needed to handle increasing complexities, making it an invaluable asset for long-term business growth.
Why GaleForceMedia Stands Out
For most agencies, it makes sense to invest in the appropriate tools to optimize their media buying process. GaleForce Digital offers GaleForceMedia, a cutting-edge, software-as-a-service media buying solution that excels in ease of use and user experience. By choosing advanced software like GaleForceMedia, agencies can significantly improve their efficiency and effectiveness compared to traditional spreadsheets or outdated software.
Unlike conventional media buying tools, GaleForceMedia is designed with modern agencies in mind. Its cloud-based infrastructure means users can access the platform from anywhere, making remote collaboration seamless. The software’s intuitive dashboard provides real-time insights, automated reporting, and a streamlined workflow that reduces time spent on administrative tasks.
Another standout feature of GaleForceMedia is its integration capabilities. Many agencies use multiple platforms to manage different aspects of their media buying process. With GaleForceMedia, agencies can connect with other essential tools, such as analytics platforms and financial systems, to create a more cohesive workflow. This integration eliminates the need for manual data transfers, reducing errors and improving overall efficiency.
The Future of Media Buying: Staying Competitive with the Right Tools
The advertising landscape is constantly evolving, with new platforms, formats, and consumer behaviors shaping the way agencies approach media buying. To stay competitive, agencies must leverage technology that not only simplifies their workflow but also provides them with the insights needed to make data-driven decisions. Media buying software is no longer just a convenience; it’s a necessity for agencies that want to remain agile and efficient in an increasingly complex market.
GaleForceMedia ensures that agencies are always ahead of the curve. With features designed to optimize every stage of the media buying process, agencies can focus more on strategy and creativity rather than administrative tasks. The software’s continuous updates and enhancements mean that users always have access to the latest tools and capabilities, ensuring they stay competitive in an ever-changing industry.
The Smart Choice for Media Buyers
In today’s fast-paced advertising world, agencies cannot afford to rely on outdated methods for media buying. Media buying software offers a modern, efficient, and scalable solution that eliminates inefficiencies, improves accuracy, and enhances overall productivity. While spreadsheets may have been sufficient in the past, they simply cannot compete with the advanced features and benefits provided by dedicated media software.
GaleForceMedia stands out as the premier choice for agencies looking to optimize their media buying processes. Its powerful features, ease of use, and seamless integrations make it the ultimate solution for media buyers who want to streamline their workflow and maximize efficiency.
Contact us today to schedule a demo and discover the transformative potential of GaleForceMedia for your ad agency’s media buying needs.
GET A DEMO & FREE TRIAL
Let’s set up some time to talk about your business to see if we’re a good fit!
FAQs
Nope. GaleForceMedia is strictly a web-based platform, meaning you can access it anywhere from any device. All you have to do is log into your account. While optimized for Chrome, it works on all major browsers.
We are constantly working to create new features for GaleForceMedia. We like to give our users an idea of what features and functionalities will be added in the near future. Future enhancements are listed where they’ll be located in the platform and are labeled “coming soon.”
Absolutely! We want you to be successful and knowledgeable when using GaleForceMedia. Your dedicated account manager will assist you through the onboarding process and beyond.
Attribution Insights is a new feature to the media buying industry that allows you to synchronize your campaigns with Google Analytics accounts to measure the impact of advertising on web traffic. Once you receive invoices from your vendors, you can import them into GaleForceMedia and compare ads and budgets to web traffic. This will give you an idea of which spots are generating site visits.
If you are a Nielsen or Comscore subscriber, simply inform your data representative that you wish to integrate your ratings in GaleForceMedia. Once the data is released to us, we will integrate the data into your GaleForceMedia account within a few days.
Yes! We want you to be confident in your decision to use GaleForceMedia, so what better way than a hands-on free trial? Contact us today to set one up!
Let us know as soon as possible if you are experiencing any issues with GaleForceMedia. Your dedicated support rep will be happy to help diagnose and work through the issue.
Of course! Everyone loves a discount! Contact us today to learn what we can do for you.
Nope. All contracts are a year in length – just long enough for you to fall in love with us. However, you can choose to sign up for more than one year to lock in our current rates.
Unlike other media buying software, GaleForceMedia is the most modern and versatile. It’s 100% web based, has an easy-to-use interface, and new, advanced methods of calculating combined TV and Radio reach and frequency. Get in touch with us today to learn more!
