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GaleForce Digital

Three Advantages of Utilizing an Advertising Management System

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Agencies often find themselves drowning in menial, labor-intensive tasks because they are stuck using outdated media planning and buying practices like email chains, extensive spreadsheets and PDFs. The never-ending juggling act of managing an advertising agency demands a software solution that will allow you to streamline operations and scale your agency. There are many advantages …

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Six Pay-Per-Click Advertising Best Practices for Marketers

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Pay-per-click (PPC) advertising is one of the fastest ways to draw prospective customers to your website. When properly managed, pay-per-click advertising can also be the most cost-effective avenue for growing your business. However, many pay-per-click newcomers run into road blocks and end up with costly mistakes. To put your clients’ pay-per-click campaigns on the right …

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The Importance of the Right SEO Reseller Packages for Agencies

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How the Right SEO Reseller Packages Help Agencies Succeed Choosing the right search engine optimization (SEO) approach depends on your agency and your clients; however, not all agencies have the capabilities or resources to execute successful SEO strategies in house. Taking advantage of SEO reseller packages is cost-effective and saves your agency time, which will …

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Five Ways to Save Time and Money with Search Engine Marketing

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=Search engine marketing (SEM), also known as pay-per-click (PPC) or paid search, is one of the most popular ways to quickly increase website traffic and revenue; however, there are many potential pitfalls and follies when it comes to creating cost-efficient campaigns. Without the proper planning or optimization, search engine marketing can quickly fall prey to …

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Developing a Media Plan Outline Will Make Your Life Easier

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There are many steps that go into executing a media buy, and a media plan outline is the go-to tool to help your agency stay organized throughout the process. It sets the stage for the entire campaign, allowing your agency the advantage of streamlining media buys and reporting data in one centralized location. No matter …

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Four Strategies for Taking Charge of Your Online Reputation

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The internet is a prospective customer’s first stop before making a purchase decision. Today’s digital world presents countless opportunities for customers to give feedback, submit a review or rate a business or service. So with only a few key strokes, anyone could make or break your client’s online reputation. However, taking a strategic approach to …

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How All Those Business Listings Can Pay Off Big Time

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Why Online Business Listings Are a “Must Have” for Your Client With businesses and consumers so linked to their devices, online marketing and business listings have become not only a key component but a necessity for your business to be successful in creating an instant interaction between your clients and their consumer. Business listings are …

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Does the Perfect Advertising Agency Software Even Exist?

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How to Find the Right Advertising Agency Software Running an advertising agency requires you and your employees to wear many hats, which is why advertising agency software is so important. The perfect software will save your agency time and money while also making your clients happy. However, knowing exactly what functionality your agency requires will …

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Staying Afloat Amidst “Secret” Google Algorithm Updates

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Google constantly works to improve its search engine through algorithm updates. The purpose of these updates is to reward legitimate businesses while penalizing “black hat” tactics, such as duplicate content, keyword stuffing and link spamming. While this usually means a better experience for users, it often causes great difficulty for SEO agencies. Having to constantly …

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