Pay-per-click marketing campaigns become effective only when they start to generate measurable conversions for your clients. There are several factors that can contribute to a poor pay-per-click conversion rate. It is imperative to know how to improve them so that your client achieves their ideal conversion benchmarks. Read on to learn about a few tips that will help your client improve their pay-per-click conversions, putting them in the position to execute a successful paid-search campaign.
Begin With the Right Keywords
Driving traffic to your website is pointless if none of the visitors actually convert. Achieving a high conversion rate for your clients will require you to target the right people with your pay-per-click campaign. This can be done by optimizing your campaign toward effective keywords that are relevant to what your client’s target audience is searching for. These keywords must also indicate buyer intent, so that the people clicking your PPC ads are the ones that are already inclined to convert.
Rather than relying on guesswork when it comes to creating your pay-per-click ads, make informed decisions by using a testing method that provides you with actionable data. A/B testing splits traffic toward multiple versions of the same ad so that you can test performance variables. Never stop testing different versions of your ads against each other to see which characteristics perform better than others. This will help you increase your pay-per-click conversions as you constantly optimize and display the best-performing ads to the results page.
Write Clickable Pay-Per-Click Ads
If your pay-per-click ads are not compelling and relevant to the users search query, then the likelihood of them getting clicked is not good. This is when you can utilize the aforementioned testing method to see which ads appear to be the most persuasive to your client’s target audience. Design your ads with the searcher in mind, thinking about what they are not just likely to click, but what they are inclined to follow through to the end.
Make Sure Your Ads Are Relevant to Your Landing Pages
Your landing pages are where the end-users convert, so it is very important that they deliver on the promises of your ads. You can’t expect an increase in conversion rates if your landing pages don’t communicate the same value that brought people to them in the first place. Achieve higher pay-per-click conversion rates by properly optimizing the landing page experience across your client’s site, ensuring that the content and keywords match your ads.
Use Call-To-Actions on Every Page
Having multiple call-to-actions (CTAs) on your client’s website will ensure that you are guiding pay-per-click traffic along the buying process and straight to a conversion. Using a call-to-action on every page of your client’s site will give users a reason to stay involved with the brand while increasing the rate of pay-per-click conversions.
Decrease Load Times
Page loading times are a leading conversion killer for many pay-per-click campaigns. People expect their web pages to load in a few seconds or less, so long load times can seriously hurt your conversion rates. Working to optimize your client’s website by shortening load times will have a positive effect on their pay-per-click conversion rates.
Improve Your Pay-Per-Click Conversion Rates with ClickForce
Team up with GaleForce Digital and employ our proprietary paid search platform, ClickForce. There is a lot to managing a well-performing pay-per-click campaign. Focus your time on clients by letting us handle your pay-per-click campaigns effectively from start to finish. ClickForce is the only pay-per-click platform that is able to track phone calls, emails, form submissions and other web events back to the original keywords that generated them. This vital data will be automatically optimized for the keywords that your client’s target audience is searching for and converting off of, consistently resulting in higher pay-per-click conversion rates. Offer your clients or franchisees a paid search platform that includes the most comprehensive feature set available for PPC. To learn more about ClickForce, contact us at (866) 233-8499 today.