In an ever-changing business environment, staying competitive is key. It’s not enough to do the bare minimum with your marketing strategy – you need to stay ahead of technology and the industry by implementing digital marketing solutions that will make an impression.
In our blog, we dive into forward-thinking tactics, impart wisdom from industry experts, and offer actionable guidance on how to harness the power of high-impact traditional and digital marketing solutions to help you propel your business forward.
Whether you are a small startup or a well-established enterprise, the importance of your search engine positioning cannot be ignored. Your location on search engine results pages (SERPs) holds immense value in determining the visibility and success of your online presence. In this blog, we will highlight the reasons why search engine ranking should matter,
The role of search engine marketing software today has become increasingly vital for businesses striving to enhance their online visibility and reach their target audience effectively. SEM software offers a plethora of benefits that can revolutionize marketing practices and drive significant results. Let’s delve into how businesses can harness the power of SEM software, and
Traditional media buying remains a key strategy for businesses to reach their target audiences effectively, even in today’s digital age. From online display ads to sponsored social media content and radio spots, mastering the art of media buying can significantly impact a brand’s visibility and conversion rates. However, making successful media buys is just the
Introduction Programmatic advertising has become an essential component of marketing strategies. As technology continues to advance, advertisers are shifting towards automated processes that offer precision, efficiency, and better targeting capabilities. But how does programmatic advertising work? In this blog, we will delve into the world of programmatic advertising – what it is and the benefits.
Media buying software has become a very helpful tool for companies that advertise on different media channels, allowing buyers and businesses to optimize efforts, save time, and stay organized. However, with the plethora of options available, selecting the right media buying software that works for you and your team is crucial. To make an informed
Social media has quickly become an indispensable tool for small businesses to connect with their audience, amplify their brand, and drive growth. Leveraging these platforms effectively requires more than a presence; it demands a strategic approach and consistent management in order to be as successful as possible. Here are some best practices for beginners that
Paid search engine marketing is becoming increasingly competitive as more and more businessesrecognize the potential of capturing internet leads. Pay-per-click (PPC) advertising is an effective meansof gaining visibility, attracting your target audience, and increasing conversions. Although, running asuccessful PPC campaign is not a small task – it requires planning, testing, maintenance, and much morein order
Brand Reputation Management When discussing brand reputation, it is important to remember that your brand is managed by your company, while your reputation is controlled by your customers. How consumers perceive you and your brand can be the difference between success and failure. Since 25% of US consumers believe reviews are important when deciding who
As a business, the power of the internet is the most effective tool at your disposal. But it is more than posting on social media or sending marketing emails. One of the most valuable tactics is the power of search engine optimization (SEO) and your rank within local search results. To help you better understand
In today’s complex digital landscape, staying ahead of competitors requires more than just creative marketing. Fortunately, automated marketing platforms help companies get more done quicker and aid with avoiding costly mistakes. From integrating your favorite platforms seamlessly, cutting down on advertising spends, and getting accurate, real-time data to make informed decisions, software tools have quickly
While social media titans like Facebook and TikTok continue to dominate the digital marketing landscape, a shift is occurring. A Washington Post survey recently revealed that user trust is flagging significantly and audiences are exploring new social media platforms that offer fresh ways to connect and engage. These emerging platforms may be smaller in scale,
Media planning is a critical component of any successful advertising campaign. It involves choosing the right mix of media channels, such as TV, radio, print, and digital advertising, to reach your target audience and achieve your marketing goals. With the rise of digital advertising, media planning has become more complex than ever before, requiring advertisers
Establishing a positive online reputation has become a critical aspect for any business to compete in today’s digital world. Consumers are researching online before making any purchasing decisions. In fact, according to BrightLocal, 91% of consumers read online reviews before deciding to buy, and 84% trust online reviews as much as personal recommendations. Positive online
It’s no secret that listing management software contributes to the success of businesses in the digital marketing world. But what exactly is this type of software and why is it so important? The answer lies in its ability to help businesses accurately manage their listings across different websites, platforms, and search engines. With listing management
Advertisers are increasingly relying on programmatic ad buying to ensure their campaigns reach the right people at the right time. Demand side platforms (DSPs) are an essential part of this process, allowing advertisers to purchase digital ads in real time from multiple sources. In this blog post, we’ll discuss what DSPs are and how they
Pay-Per-Click (PPC) advertising is an effective way to drive traffic, boost sales, and generate leads for businesses. With the growth of digital advertising, PPC software has become an essential tool for managing and optimizing campaigns. In this blog, we will discuss the best PPC tools – specifically PPC software and its benefits. What is PPC
Video Production and Social Media: The Perfect Combination for Engaging Audiences In 2023, video content is king. From YouTube to TikTok, social media platforms are inundated with videos of all types. With the use of smartphones and easy-to-use video editing software, it’s never been easier for businesses to create and share video content on social
Dominate the Competition Marketing in the political space can become heated very quickly, but a consistent and well-planned strategy, prior to election time, can help tremendously with marketing to voters. There are many strategies that marketers use to get politicians in front of voters. Some are historically successful and some are newer strategies where the
Conquer the Competition Your legal competitors are advertising online. In an increasingly digital era, the professional service industry is shifting to online capabilities – law firms included. Many practices have even elected to offer virtual attorney services. To stay ahead of the competition, it’s vital to make sure your marketing messages are delivered and noticed
Marketing in the automotive industry has become progressively digital each day, and it’s not going away. With car sales migrating to the internet, car dealerships depend on solid lead generation tactics to generate revenue. Digital marketing strategies tailored for dealerships can provide reliable leads in an efficient way. Effective Digital Marketing Channels Social Media Advertising
What Is Social Media Management and How is it Used by Businesses Today? Social media management is the practice of creating content for and overseeing engagement with social media accounts directly linked to your business. Utilizing Facebook, Instagram, Twitter, Pinterest, LinkedIn and other social media platforms creates touchpoints for your audience to interact with your
It’s complicated. In 2020, all of it has been very complicated. With the complexities of navigating our new reality that has been interwoven with COVID-19, comes the fallout of the virus’s impact on how business is conducted. Interpersonal isn’t so much a reality today as it was just eight months ago, as remote settings have
I have been buying media for much longer than I would like to admit. And after 40 years, I am pretty sure that I have used or tried out every media planning and buying product out there. We even created our own once, thanks to a coworker that could work wonders with Excel. That was
A lot goes into buying media: demographics, targeting, analyzing Gross Ratings Points (GRPs), impressions and so forth. Because of this, the process is often time consuming; plans can take days, weeks or months, depending on variables involved. Leaning on modern solutions can greatly alleviate your time crunch. Antiquated software is finally being replaced with 21st
There is a specific buzzword floating around right now among the advertising and marketing industry. Like Big Data and Paradigm Shifts and Hyperlocal and Gluten-Free, we think we know what these things mean, but do we really? The word of the day is Attribution. Specifically, media-related Attribution: TV Attribution + Radio Attribution. The act of
If you’re looking to employ the use of digital marketing software for your clients, be prepared to face a lot of options. Software that is specifically designed to manage digital marketing tasks has become a widespread solution for agencies. This being said, finding the best software for your clients may not be so easy. In
One of the most effective online marketing techniques to offer your clients is local business listings. If your agency works with national enterprises, the need to harness them becomes even greater. Online business directories support instant search and play a major role in growing brand awareness. If your client’s enterprise operates on a national scale,
Choosing to use a free media plan template can save you a bit of time when planning your clients’ media buys. It will help you organize your numbers and give the planning process some structure. However, these free templates can only go so far. Sometimes it’s in the best interest of the client to opt
When deciding to implement internet marketing software for your clients, there is much to consider. With so many viable options, it helps to be laser-focused when deciding the best software for your clients. After all, the goal is to offer tremendous value while helping them grow their business. There are several attributes of the ideal
Local directories play a major role in growing brand awareness while increasing your client’s visibility across the internet. Your clients should be easily accessible when consumers search for the products and services they offer. Updating their business information on local directories will ensure that they’re found in local search results, which should increase traffic to
Pay-per-click advertising (PPC) is an opportunity to earn a lot of revenue at a relatively low cost. Effective PPC campaigns can produce great ROI for your clients as long as they’re generating qualified leads. It’s important to optimize these campaigns on a consistent basis by using tightly themed ad groups, testing ad copy and deploying
A search engine optimization (SEO) reseller program can provide value to your clients while creating a new revenue stream for your business. By offering SEO through a reseller, you are able to establish residual income from different marketing tactics that fall under SEO. This will deliver turnkey solutions to your clients that require little management
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