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Does the Perfect Advertising Agency Software Even Exist?

How to Find the Right Advertising Agency Software Running an advertising agency requires you and your employees to wear many hats, which is why advertising agency software is so important. The perfect software will save your agency time and money while also making your clients happy. However, knowing exactly what functionality your agency requires will

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Leveraging Paid Search Ads for the Greatest Return

Since your clients are paying for each click, your paid search campaigns need to be utilizing the best methods to increase click-through and conversion rates. To maximize your results and keep clients happy, your paid search campaigns need to be at the top of search results. There are many tips and hacks you can integrate

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Staying Afloat Amidst “Secret” Google Algorithm Updates

Google constantly works to improve its search engine through algorithm updates. The purpose of these updates is to reward legitimate businesses while penalizing “black hat” tactics, such as duplicate content, keyword stuffing and link spamming. While this usually means a better experience for users, it often causes great difficulty for SEO agencies. Having to constantly

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The Importance of Sourcing the Right SEO Reseller for Your Agency

Why the Right SEO Reseller is Important to Your Agency With the digital market continuing to expand, it can be difficult for your agency to make sure your current clients get found online while trying to expand your business. Partnering with an SEO reseller can give your existing clients the service they need for a

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Online Reputation Management

Get Ahead of the Competition with Online Reputation Management It only takes a few key strokes and the pass of a button for someone to damage your clients’ online reputation. Small business owners know the power of online reviews all too well, and understand consumer perception can make or break their success. Yelp, Google, Glassdoor,

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Media Buying Tools

Which Media Buying Tools Do I Need for My Agency? The kind of media buying tools your advertising agency needs for media planning largely depends on what kind of clients your agency serves. Some agencies specialize in branding and awareness; other firms have found their niche in direct response. Further, some agencies place national campaigns

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Finding the Elusive All-In-One Ad Management Software

Ad Management Software to Suit All of Your Needs If you’re an ad agency, you likely have campaigns running for multiple clients across an array of different platforms. Each of these platforms offer different features and attributes that need to be effectively managed in order to maximize your client’s ROI. To maximize your agency’s advertising

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Factoring Google Exact Match Into AdWords Campaigns

The use of exact match keywords is a staple of any successful AdWords campaign. Exact match keywords allow you to have the most control over who may see your client’s ads. Google AdWords will show your client’s ad when someone searches for the exact match, or a close variation, of the keyword. Here are some

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The Advantages of Using Outsourced SEO

Search engine optimization (SEO) is a valuable and cost-efficient marketing tactic for almost any business. However, not every business has the expertise, resources and time to manage their SEO campaigns in house. Additionally, trying to run an SEO campaign without the proper knowledge and experience can negatively impact your business and brand reputation. For many

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How to Stand Out by Leveraging Local SEO Services

Consumers are turning to the internet first to find businesses in their area, especially when they’re on the go. Ensuring your clients appear in the local search results (SERPs) and maps is paramount to delivering great service. Aside from having a killer website and content, one of the best ways to rank well in the

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