fbpx

advertising

The truth about TV Attribution that the advertising industry doesn’t want you to know.

Blog / By

There is a specific buzzword floating around right now among the advertising and marketing industry.  Like Big Data and Paradigm Shifts and Hyperlocal and Gluten-Free, we think we know what these things mean, but do we really? The word of the day is Attribution.  Specifically, media-related Attribution: TV Attribution + Radio Attribution.  The act of …

The truth about TV Attribution that the advertising industry doesn’t want you to know. Read More »

Best Ways to Optimize Your Google AdWords Campaign

Blog, paid search marketing / By

For your Google AdWords campaign to effectively gain conversions it must be continually monitored, tested and optimized. Implementing just a few small changes to your AdWords campaign can have a big impact and boost your campaign results. Here are some key areas you should be focusing your efforts on to fully optimize your AdWords campaign. …

Best Ways to Optimize Your Google AdWords Campaign Read More »