With consumers becoming more reliant on customer reviews during purchase decisions, it is essential for virtually all businesses to invest in online reputation management services. Your client’s public image needs constant attention both offline and online. Anyone can post and share negative, or even false, content about a brand, which can spread like wildfire and
Using a Media Planner Tool To Help Build Your Media Strategy If your agency juggles clients with complex media buying needs, a media planner tool can be indispensable. Some clients may prefer to run advertising on only one medium, but for many clients a mix of several media is the ideal way to penetrate the
The Right Ad Agency Software Works for Both You and Your Clients As an advertising agency, you’re used to wearing multiple hats in order to achieve the best results for your clients. You want to do everything in your power to provide solutions for your clients, whether digitally or traditionally, that allow them to grow
With the ever-rising reliance upon things like Google Maps and click-to-call, directory listings are perhaps the most important component in providing your clients a comprehensive offsite SEO strategy. Search engines like Google scan the internet for business information to decide how to rank a business’s website. If the business’s information is absent, or even just
For your Google AdWords campaign to effectively gain conversions it must be continually monitored, tested and optimized. Implementing just a few small changes to your AdWords campaign can have a big impact and boost your campaign results. Here are some key areas you should be focusing your efforts on to fully optimize your AdWords campaign.
Every business has to make the decision whether or not to invest in the capital equipment needed to run the business. While it may not take the form of a backhoe or a fleet vehicle, ad agencies do have their own type of capital equipment. One is a technology asset in which thousands of agencies
The Features Needed By Today’s Agencies Using the most common media planning software tool still on the market today is like traveling back in time with Marty McFly. If it isn’t one network-based software with all the sex appeal of a DOS prompt, then it’s probably another 30-year-old program that only recently transcended the astral
Whether you’re an SEO veteran or just looking to enter the industry, you may not be equipped to handle the amount of work needed to deliver quality search marketing, at least not with in-house labor alone. Organizations that don’t have the experience, know-how or manpower required to successfully sell and implement SEO services frequently outsource
Business today is deeply affected by the power of opinion—bloggers, the ability to post comments, and Yelp have made it unlikely that someone will try a new business without consulting someone else’s opinion first. The consumer trusts the review of another consumer infinitely more than they will ever trust advertising. The Internet is a vast
It’s common sense—the more accessible you make your business the more likely you are to get business. But how you do that has changed dramatically in the last few years. The world of marketing and business has been transformed by smartphones and mobile devices. Chances are that if you’re a local business people are finding
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