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Staying Afloat Amidst “Secret” Google Algorithm Updates

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Google constantly works to improve its search engine through algorithm updates. The purpose of these updates is to reward legitimate businesses while penalizing “black hat” tactics, such as duplicate content, keyword stuffing and link spamming. While this usually means a better experience for users, it often causes great difficulty for SEO agencies. Having to constantly …

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Best Ways to Optimize Your Google AdWords Campaign

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For your Google AdWords campaign to effectively gain conversions it must be continually monitored, tested and optimized. Implementing just a few small changes to your AdWords campaign can have a big impact and boost your campaign results. Here are some key areas you should be focusing your efforts on to fully optimize your AdWords campaign. …

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