One of the most effective online marketing techniques to offer your clients is local business listings. If your agency works with national enterprises, the need to harness them becomes even greater. Online business directories support instant search and play a major role in growing brand awareness. If your client’s enterprise operates on a national scale,
Choosing to use a free media plan template can save you a bit of time when planning your clients’ media buys. It will help you organize your numbers and give the planning process some structure. However, these free templates can only go so far. Sometimes it’s in the best interest of the client to opt
Pay-per-click advertising (PPC) is an opportunity to earn a lot of revenue at a relatively low cost. Effective PPC campaigns can produce great ROI for your clients as long as they’re generating qualified leads. It’s important to optimize these campaigns on a consistent basis by using tightly themed ad groups, testing ad copy and deploying
A search engine optimization (SEO) reseller program can provide value to your clients while creating a new revenue stream for your business. By offering SEO through a reseller, you are able to establish residual income from different marketing tactics that fall under SEO. This will deliver turnkey solutions to your clients that require little management
Each year brings an influx of changes that SEO companies have to keep up with to stay competitive. From new forms of content creation to adjustments to Google’s search engine algorithms, you should be responsive to search engine optimization trends that could significantly impact your client’s traffic and revenue this year and beyond. Search engines
While Excel is a versatile program that can be utilized for many tasks, it may no longer be the best fit for media planning. Given the challenges of buying media today, there are software solutions to streamline media planning and buying to increase productivity moving forward. This an important stage of your clients’ advertising strategy, as it
Having a reputation management strategy is essential for any business, especially your clients’ small businesses. If a company lacks a positive reputation, it’s easy for potential shoppers to look to another company who has earned their customers’ trust. Reputation management services can have a significant impact on your clients’ small business in the long run.
To help potential clients drive a stream of high quality traffic to their website, it is important to deploy an effective pay-per-click (PPC) campaign. You will be competing with other agencies to offer the best advertising option. In order to overcome the competition, your PPC advertising will have to be cutting-edge and provide value that
A good search engine optimization (SEO) plan is critical for your client’s business to be found online, and having an online presence is a significant factor when trying to grow a company and cultivate brand awareness. However, properly managing the SEO for all of your clients takes time and resources. Utilizing an SEO reseller plan
Handling the day-to-day of your client’s SEO can be a demanding task for any agency, especially if yours has a large number of clients. Since SEO is a long-term process that requires consistency, sometimes it makes sense to bring in a team of outside experts to handle the job. While there is always the need
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